At the dawn of the social media era, Belle Gibson became a pioneering wellness influencer - telling the world how she beat cancer with an alternative diet. Her bestselling cookbook and online app provided her success, respect, and a connection to the cancer-battling influencer she admired the most. But a curious journalist with a sick wife began asking questions that even those closest to Belle began to wonder. Was the online star faking her cancer and fooling the world? Kaitlyn Dever stars in the Netflix hit series Apple Cider Vinegar . Inspired by true events, the dramatized story follows Belle’s journey from self-styled wellness thought leader to disgraced con artist. It also explores themes of hope and acceptance - and how far we’ll go to maintain it. In this episode of You Can't Make This Up, host Rebecca Lavoie interviews executive producer Samantha Strauss. SPOILER ALERT! If you haven't watched Apple Cider Vinegar yet, make sure to add it to your watch-list before listening on. Listen to more from Netflix Podcasts .…
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Johann van Tonder에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Johann van Tonder 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Daily Deals
From conversion copywriter to Case Study Buddy | The journey of Joel Klettke
저장한 시리즈 ("피드 비활성화" status)
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This feed was archived on February 04, 2025 13:19 (
Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.
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Manage episode 365559974 series 3453871
Johann van Tonder에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Johann van Tonder 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Joel Klettke is a conversion copywriter and the founder of Case Study Buddy. He recently wrote on LinkedIn that it was a "wonky" year in business, asking for help from his network. We talk about what triggered that post, the reality on the ground, the response from his network - and the value of a social network.
Other highlights:
- The CRO industry has exploded in the last few years, with many more people and tools available but also more complexity and noise. It's become more difficult to find someone marketing themselves as a CRO expert or copywriter who actually knows what they're doing.
- How he uses GPT in his business and how ChatGPT saved him a week's work in a recent engagement.
- Joel's top tip for dealing with AI hallucinations with practical examples of prompts he uses to guide it towards accuracy.
- Earned knowledge vs accessed knowledge, why learning by doing is more valuable.
- His approach to social audience building and how he gathered 40k followers by solving problems in public and helping others. This network has led to many opportunities over the years.
- The story behind Case Study Buddy, how he discovered the gap for it and grew from a side project to a business.
- The reality of running a business in a tough economic climate, how Joel asked for help on LinkedIn and the response to that post.
6 에피소드
공유저장한 시리즈 ("피드 비활성화" status)
When?
This feed was archived on February 04, 2025 13:19 (
Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 365559974 series 3453871
Johann van Tonder에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Johann van Tonder 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Joel Klettke is a conversion copywriter and the founder of Case Study Buddy. He recently wrote on LinkedIn that it was a "wonky" year in business, asking for help from his network. We talk about what triggered that post, the reality on the ground, the response from his network - and the value of a social network.
Other highlights:
- The CRO industry has exploded in the last few years, with many more people and tools available but also more complexity and noise. It's become more difficult to find someone marketing themselves as a CRO expert or copywriter who actually knows what they're doing.
- How he uses GPT in his business and how ChatGPT saved him a week's work in a recent engagement.
- Joel's top tip for dealing with AI hallucinations with practical examples of prompts he uses to guide it towards accuracy.
- Earned knowledge vs accessed knowledge, why learning by doing is more valuable.
- His approach to social audience building and how he gathered 40k followers by solving problems in public and helping others. This network has led to many opportunities over the years.
- The story behind Case Study Buddy, how he discovered the gap for it and grew from a side project to a business.
- The reality of running a business in a tough economic climate, how Joel asked for help on LinkedIn and the response to that post.
6 에피소드
모든 에피소드
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Ecommerce Experimenters
1 Inside an award-winning experimentation team | Stewart Ehoff (RS Components) 38:43
38:43 
나중에 재생 
나중에 재생 
리스트 
좋아요 
좋아요38:43
나중에 재생 나중에 재생 리스트 좋아요 좋아요What does it look like inside an award-winning experimentation team? As Stewart Ehoff reflects on that, you hear familiar aspects: people, vision, team spirit, rituals and ceremonies. But he also talks about challenges, the battle to convince others, experimentation being "a lonely place" and imposter syndrome. Stewart is the Head of Experimentation at RS Components. They recently won the Experimentation Team Of The Year award at Experimentation Elite in London. It's an inspirational story about their journey from an "optimisation" team to a Centre of Excellence, from client-side to server-side testing. The 5-year journey started with a clear vision and a focused campaign to get buy-in from leadership. Some highlights are: Creating a culture of experimentation ROI of experimentation, a "contentious" topic Personalization, a "spicy" topic Transformation into a Centre of Excellence The significant shift from client-side to server-side testing ... and of course Generative AI…
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Ecommerce Experimenters
1 From conversion copywriter to Case Study Buddy | The journey of Joel Klettke 31:33
31:33 나중에 재생 나중에 재생 리스트 좋아요 좋아요31:33
나중에 재생 나중에 재생 리스트 좋아요 좋아요Joel Klettke is a conversion copywriter and the founder of Case Study Buddy. He recently wrote on LinkedIn that it was a "wonky" year in business, asking for help from his network. We talk about what triggered that post, the reality on the ground, the response from his network - and the value of a social network. Other highlights: The CRO industry has exploded in the last few years, with many more people and tools available but also more complexity and noise. It's become more difficult to find someone marketing themselves as a CRO expert or copywriter who actually knows what they're doing. How he uses GPT in his business and how ChatGPT saved him a week's work in a recent engagement. Joel's top tip for dealing with AI hallucinations with practical examples of prompts he uses to guide it towards accuracy. Earned knowledge vs accessed knowledge, why learning by doing is more valuable. His approach to social audience building and how he gathered 40k followers by solving problems in public and helping others. This network has led to many opportunities over the years. The story behind Case Study Buddy, how he discovered the gap for it and grew from a side project to a business. The reality of running a business in a tough economic climate, how Joel asked for help on LinkedIn and the response to that post.…
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Ecommerce Experimenters
I desperately want to read Bert Bassett's book. Alas, he hasn't published one (yet?) so I downloaded as much information from his brain as was possible in this 30-minute episode. While working at eBay, Bert built a successful side hustle selling cat toys online. 15 years later, that gig is still earning him a handsome profit. All it takes is an hour per day. A few highlights from our conversation: One of the best explanations of Jobs To Be Done (he never used that term or any other jargon) and how he applied it in practice. His unique business philosophy and how he set up a profitable online store to suit his lifestyle. Hard-won practical tips for winning on marketplaces like eBay and Amazon FBH. Bert's website: cat-mat.store/…
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Ecommerce Experimenters
1 Checkout optimisation tips from a specialist | Gabriela Florea (Verifone) 21:36
21:36 나중에 재생 나중에 재생 리스트 좋아요 좋아요21:36
나중에 재생 나중에 재생 리스트 좋아요 좋아요As CRO Manager at Verifone, Gabriela and her team specialise in optimising checkout flows. They do this for e-commerce merchants who use Verifone's Hosted Checkout product. Those insights are then used internally by the Product team to constantly improve and innovate the product itself. In this episode, Gabriela talks about team structure, competitor research, iterating on negative A/B tests and tips for checkout optimisation.…
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Ecommerce Experimenters
1 How an athlete turned his passion into a successful business | Chad Price (Kettlebell Kings) 29:33
29:33 나중에 재생 나중에 재생 리스트 좋아요 좋아요29:33
나중에 재생 나중에 재생 리스트 좋아요 좋아요A former athlete, Chad Price made a (very) successful business out of his passion for sport. In an inspiring story, he shares how he aligned the team around his personal vision and drive, and how they relied on community and content to grow and scale.
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Ecommerce Experimenters
1 How to construct an e-commerce growth model | Oliver Spark & The White Company 28:52
28:52 나중에 재생 나중에 재생 리스트 좋아요 좋아요28:52
나중에 재생 나중에 재생 리스트 좋아요 좋아요Oliver Spark grew The White Company from £6m to £50m in six years. It all started with building a growth model - the "magic spreadsheet" - which he now uses to help other entrepreneurs grow their businesses. More recently, Oliver founded Sweet Analytics, a platform inspired by that same magic spreadsheet. He explains why retention is not the growth lever you may think it is, the metrics that really matter in e-commerce and how it all comes together in a growth model.…
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