Episode 70 - Creating Videos that Sell with Legendary DR Video Marketer Andrew Eckblad

eCommerce Evolution

Brett Curry에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brett Curry 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

6+ y ago 47:30

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Video ads on YouTube, Facebook and Instagram continue to rank among the best performing ads right now for ecommerce companies. The difference between a great video and an OK video is HUGE. To really scale on any of those platforms though, you have to know how to craft a video that converts.

Enter Andrew Eckblad.

Andrew Eckblad was killing it with online video before it was the cool thing to do. Andrew has spent the last 10 years serving as Frank Kern’s video guy. He’s also the Manager of Video Marketing and Production for Kartra. And he’s the founder of ConvertViews.com a collective of direct response video editors. His videos have directly grossed over $100 million in product sales.

Here’s a glimpse of what Andrew and I cover in this interview:

Andrew’s simple but profound 2 keys to a video that sells
Nuances to consider for videos that work on Facebook vs. Videos that work on YouTube
How to apply the “do I care” test to your videos.
The importance of pacing, transitions, and on-screen text
Using the principles of a good headline to craft the perfect video opener
How to use pattern interrupts
How Andrew got the job working for Frank Kern
The difference between videos for gurus vs. videos that sell ecommerce products.
How to get people to take action
Plus much more!

This is one of my favorite interviews of late. I hope you enjoy it as much as I did….then go out and create some killer videos!

Brett

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