Equipping the next generation of eCommerce professionals - Nicole Hatley, Skechers

Ecommerce Braintrust

Julie Spear에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Julie Spear 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

4M ago 7:16

MP3•에피소드 홈

In this episode of the e-commerce brain trust podcast, Kiri Masters, head of Retail Media Strategy at Acadia, interviews Nicole Hatley, Global Content Strategy Manager for Skechers, at the Etail West conference in Palm Springs. Nicole discusses her role in managing Skechers' content across all e-commerce platforms and countries and the unique challenges that come with it. Nicole also shares her experiences as a professor of e-commerce marketing at the Fashion Institute of Design and Merchandising. The discussion covers the rapid evolution of e-commerce and how she prepares her students for a continually changing market. Nicole also shares her excitement for the future of e-commerce, specifically personalization efforts.

00:00 Introduction to Nicole

00:24 Nicole's role overseeing Global Content Strategy for Skechers

01:54 Nicole's role as a a professor of e-commerce marketing and equipping the next generation for this dynamic industry

05:56 The Impact of Personalization in E-commerce

06:41 The most impactful personalization tactic that Nicole is using right now

100 에피소드