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Welcome to BrainTrust Philanthropy Powered by ViTreo! Bringing you free flowing conversations with top leaders in fundraising, philanthropy, and the nonprofit sector so that you can become a bolder leader, build better relationships, and raise more money for your organization. Sit back, relax, and enjoy as we share ideas that will transform your nonprofit.
 
Hosted by Silicon Valley entrepreneurs and investors Adam Jackson and Gabe Luna-Ostaseski, "The Way Work Should Work" explores new business models, incentive systems and ownership structures that will affect how every single one of us works. We’re joined by top tech investors, business leaders, and academics on the front lines shaping the future of work. This podcast is produced by Braintrust, the first user-controlled talent network that enterprises use to access highly skilled technical ta ...
 
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Follow the BrainTrust Philanthropy Podcast on Twitter: @PoweredByVitreo SUBSCRIBE to receive our Weekly News Updates ViTreo’s Free Resources for Nonprofit Professionals Visit ViTreo’s Blog: The Provocateur Visit our website: www.vitreogroup.ca저자 Powered by ViTreo
 
In today’s podcast, our guest is CPG retail marketing expert Steven Cleere and our theme is the CPG retail industry. We talked about Walmart, the opportunity of growing there, advantages and differences between Walmart and Amazon. Make sure to tune in to find out more! Steven is a host of Nexxt Level Brand’s Podcasts and he is Co-founder and Managi…
 
“Shippageddon” first entered the retail industry lexicon in late 2020, describing a conflation of global supply chain issues that led many brands and retailers to be under-stocked or otherwise unable to fulfill customer demand for purchases last year. A year later, many of those issues have not been resolved, and there are new hazards to deal with.…
 
This week we are joined by Think Organic company founders, Jerry Tenenberg and Jeff Helfand. Their successful and amazing organic story is something you should definitely hear about and we are proud to say that Think Organic is Bobsled's client. Organic agriculture is a systems approach to production that is working towards environmentally, sociall…
 
Today we are joined by special guest Dean McElwee, Director of International Ecommerce Strategy, Global Tools and Storage at Stanley Black & Decker Inc. With 18+ years of experience as a commercial leader, Dean has a remarkable track record of designing and implementing innovative growth strategies that not only drive performance, but also higher e…
 
Today we have the pleasure to chat with Caroline Adams, one of the Project Managers here at Bobsled Marketing. Caroline recently contributed to one of Bobsled's most popular white papers - Amazon Vendor Chargebacks, A Guide to Avoiding Unnecessary Charges & Increasing Profit on Amazon, and today she’s sharing with us the most important takeaways fr…
 
In today’s episode, we will talk about different skill sets required in eCommerce and the death of the third-party cookie, and what that means for brands. We will discuss how you can acquire your own first-party data so that you're not reliant on cookies in the future, and attitudinal marketing. Make sure you tune in to find out more! Vinny O'Brien…
 
In today's episode we are talking about growth accountability. Total Growth Accountability is research that Molly and Chris have conducted with the valuable input and feedback from the Digital Shelf Institute’s Executive Forum members. It lays out the barriers that stand in the way of maximum growth for brands and then posits the four shifts that a…
 
Beauty & Personal Care is among six top retail categories on Amazon and that is why today we’re joined by Maya Crothers, who is Founder & CEO of Circcell Skincare. Her previous professional experience includes working in energy generation and strategy consulting with Bain & Company. She and her husband are personally interested in the work of the A…
 
This week on the eCommerce Braintrust podcast, we’re sharing with you key points from the report of profitability in eCommerce. Digital has gone from a relatively small percentage of a brand's sales to a larger percentage. While profitability might not have been an issue when the eCommerce channel was small, it most certainly is now back under the …
 
This week we’re back with Mindy Fashaw of Pacvue to discuss more topics around digital retail media. We are digging deeper into retail media channels and how to measure performance according to actual business objectives, and not just the legible metrics. Make sure you tune in to find out more! MENTIONED IN THIS EPISODE Connect with Kiri Masters Co…
 
This week we are joined by Mike Ferone of Full Circle Brands. We will discuss some of the costs/overhead that Amazon places on brands that don’t exist in other channels or are more legible in other channels, like co-op fees, chargebacks, and prep fees. Do you want to know what kind of things your 3PL does or how to identify partners in the marketpl…
 
In today’s episode, we are joined by Mindy Fashaw of Pacvue. Mindy spent over 10 years at Amazon in various cross-functional roles, including Finance, Third-Party Account Management, Instock Management, and Vendor Management. We’re going to talk about retail media measurement, how much to spend, and what's a good number? We will find out more about…
 
This week we are joined by Rick Watson who spent 20 plus years as a technology entrepreneur and operator exclusively in the eCommerce industry. We’re here to discuss what’s next for retail and eCommerce, how to make an eCommerce channel more profitable, and how to choose the right marketplace. We’ll wrap this episode with advertising and a halo eff…
 
We’re back with the most recent news and trends in the Amazon and Marketplace ecosystem! Today we’re talking about last-minute prep for Prime Day, which is for agencies like Bobsled Marketing, one of the busiest times of the year. Want to know more about Prime Day's major points such as inventory, PPC, promotion strategies, and promoting your deals…
 
Today we’re joined by Calvin Lammers, a Vice President of eCommerce & Digital at Health-Ade. Calvin and Kiri are talking from the brand perspective about how to make sure your Amazon channel is performing effectively in terms of media spend, allocating investment towards innovation, but also the underlying operational infrastructure required to be …
 
Today we’re joined by Todd Hassenfelt of Simple Mills to discuss his eCommerce journey. In this conversation, you'll see why Todd talks about managing up internal stakeholder engagement and his continuous learning journey, where he has his finger on the pulse of eCommerce and retail trends, and continually serves up his insights into what current e…
 
This week on the eCommerce Braintrust podcast we’re joined by Jeremy Bodenhamer, best-selling author of “Adapt or Die”. This book is your survival guide to modern warehouse automation, and gives us insight into order fulfillment, not as an afterthought, but as a strategic moat for your company and how you can compete with marketplace giants like Am…
 
Follow the BrainTrust Philanthropy Podcast on Twitter: @PoweredByVitreo SUBSCRIBE to receive our Weekly News Updates ViTreo’s Free Resources for Nonprofit Professionals Visit ViTreo’s Blog: The Provocateur Visit our website: www.vitreogroup.ca저자 Powered by ViTreo
 
Today we’re sharing some knowledge about the latest book from our guest Brad Stone - “Amazon Unbound”. The book is a story of a hard-hitting CEO who created such a fertile corporate culture that even at massive size, it repeatedly shocked its own bureaucracy to invent exhilarating new products. It's also the story of how a leading technology compan…
 
Today we’re joined by Christina Vail of Profitero to discuss the most recent report Building a High-Performance eCommerce Organization. We’ll also analyze why there are so many brands saying that they intend to reorganize their internal teams, maturity curve, P&L, and key principles to effectively speak to the C-suite. Make sure to tune in to find …
 
After a series of Ads episodes, we’re back with the most recent news and trends in the Amazon and Marketplace ecosystem, together with Kiri Masters. Kiri is hosting Doug Stephens, international best-selling author, and futurist. In today’s episode, you will find out more about Doug’s most recent book, Resurrecting Retail, which provides a vision of…
 
The last episode of our Ads Series with Stefan Jordev is bringing you a very insightful talk with Melissa Burdick, the president of Pacvue. This episode is all about the high adoption of Instacart, as well as new tools, services, and reports within Amazon, and Pacvue. Make sure to tune in to find out more! Connect with Stefan Jordev Connect with Me…
 
The ADS SERIES with Stefan Jordev continues! This week we are joined by PPC Manager Brad Kempfer to discuss the new reports available within Amazon: The Search Term Impression Share report, and the Brand Category Benchmark report. Make sure to tune in to find out more! Brad Kempfer is an ex-Amazonian and a PPC Manager here at Bobsled Marketing. Wit…
 
Follow the BrainTrust Philanthropy Podcast on Twitter: @PoweredByVitreo SUBSCRIBE to receive our Weekly News Updates ViTreo’s Free Resources for Nonprofit Professionals Visit ViTreo’s Blog: The Provocateur Visit our website: www.vitreogroup.ca저자 Powered by ViTreo
 
Today your host will be Stefan Jordev, Director of Marketplace Strategy & Insights at Bobsled Marketing and he is talking with Ross Walker. This will talk about how to get the most out of the Amazon sponsored ads efforts, and Bobsled’s PPC Philosophy. Ross is team lead with PPC background at Bobsled Marketing. He has been in Bobsled for about two y…
 
Follow the BrainTrust Philanthropy Podcast on Twitter: @PoweredByVitreo SUBSCRIBE to receive our Weekly News Updates ViTreo’s Free Resources for Nonprofit Professionals Visit ViTreo’s Blog: The Provocateur Visit our website: www.vitreogroup.ca저자 Powered by ViTreo
 
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