최고 Braintrust 팟캐스트 (2024)

1
Mastering Ulta Ad Platforms: Inside Tips from Damiano Ciarrocchi - Episode 337 24:03

2d ago24:03

24:03

In this episode of the Ecommerce Brain Trust, Julie Spear, Head of Retail Marketplaces Services at Acadia, and Damiano Ciarrocchi, the Senior Retail Media Manager at Acadia and Head of the Retail Media Network Innovation team. They discuss the ins and outs of Ulta's retail media platform and what brands need to know to succeed in this unique beauty…

1
Rock & Roll Resilience: The Beat of Success with Sandy Gennaro 42:06

4d ago42:06

42:06

Summary Sandy Gennaro, a world-traveling, award winning, rock and roll drummer, shares his origin story and the lessons he has learned over his lifetime in the music business. Sandy emphasizes the power of visualization and belief in achieving success. He also introduces the BEATS principles: Belief, Enthusiasm, Attitude, Tenacity, and Service. San…

1
New Amazon Marketing Cloud Capabilities with Ross Walker - Episode 336 24:22

10d ago24:22

24:22

In this episode of the Ecommerce Brain Trust, Julie Spear, Head of Retail Marketplaces Services at Acadia, and Ross Walker, Retail Team Lead, discuss the latest developments in Amazon's marketing cloud (AMC), focusing on advanced integrations of new data sources, paid features, audience insights, and the Events Manager. They highlight the importanc…

1
Unveiling the PB Five Star Pickleball Brand: An Interview with Angela Caltagirone - Episode 335 16:53

17d ago16:53

16:53

In this episode of The Ecommerce Braintrust, Kiri Masters sits down with Angela Caltagirone, the Chief Digital Marketing Officer of PB5 Star, a brand in the pickleball category. They discuss the official launch of PB5 Star at the Etail West conference in Palm Springs, the demographics of pickleball players, the brand's positioning and go-to-market …

1
Empowerment and Purpose: A World Class Swimmers Journey through Addiction with Hilary Phelps 43:39

18d ago43:39

43:39

Summary Hilary Phelps, oldest sister and nationally ranked swimmer in a family of famous swimmers, shares her journey of overcoming self-worth issues and addiction. Growing up in a competitive family, Hilary excelled in swimming but struggled with feeling accepted and fitting in. This led her to turn to alcohol as a way to cope and find an identity…

1
The Modern Premium Beauty Brand Playbook - How AJ Patel Uses Data to Grow U Beauty - Episode 334 28:04

24d ago28:04

28:04

In this episode, Julie Spear, Head of Retail Marketplaces Services at Acadia, and Jordan Ripley, Director of Operations at Acadia, are joined by AJ Patel, VP of Global Growth at U Beauty. They delve into the world of e-commerce, discussing topics such as the transition from analytics to e-commerce, the positioning of Ubeauty in the market, channel-…

1
Embracing Crisis with Wisdom and Resilience with Thomas Lahnthaler 34:41

1M ago34:41

34:41

Thomas Lahnthaler, an expert in crisis management, shares his experiences and insights in this episode. He discusses his background in humanitarian crisis work and the challenges faced by crisis workers. Thomas emphasizes the importance of addressing trauma and mental health in the field. He also talks about his book 'Navigating Beyond Crisis' and …

1
FBA Fee Changes Aftermath - How Can Brands Utilize Amazon Programs to Recover Profit Margins with Armin Alispahic - Episode 333 29:40

1M ago29:40

29:40

In this episode, Julie Spear, Head of Retail Marketplaces Services at Acadia, and guest Armin Alispahic, Retail Team Lead at Acadia. Julie and Armin dive into the tidal shifts occurring within Amazon operations and fulfillment and how these changes are impacting the 3P model. They explore the complexities of Amazon's fee changes in 2024, the challe…

1
How Pharmacopia Leverages Brand Awareness as a Hotel Amenity Product to Sell More on Amazon With Andreliz Bautista McGlade and Lisa Levin - Episode 332 21:42

1M ago21:42

21:42

In today’s episode, hosts Kiri Masters and Julie Spear are joined by Lisa Levin, and Andreliz Bautista McGlade from the personal care brand Pharmacopia. They delve into the history of the brand, its unique journey from natural grocery stores to exclusive hotel amenities, and its recent foray into ecommerce. Key Highlights: - Lisa Levin shares the o…

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5X-Ing Amazon Sales With a Brand Re-Launch: Ash McMullen From Advantice Health - Episode 331 31:27

1M ago31:27

31:27

In this episode, host Kiri Masters interviews Ash McMullen, the e-commerce lead at Advantice Health, the company that manufactures the brands Amlactin, Kerasal, and more. Ash recently presented a case study about Advantice’s portfolio brand “Triple Paste” at eTail West in Palm Springs, sharing how a strategic re-launch of this brand on Amazon ultim…

1
Echoes of the Airwaves 47:14

1M ago47:14

47:14

Summary In this episode, host Jeff Bloomfield interviews Gary Scott Thomas, an award-winning DJ and podcast host. They discuss Gary's background in radio, his transition from rock and roll to country radio, and the power of emotional contagion and authenticity in connecting with listeners. They also explore the importance of curiosity and asking pr…

1
Equipping the next generation of eCommerce professionals - Nicole Hatley, Skechers 7:16

2M ago7:16

7:16

In this episode of the e-commerce brain trust podcast, Kiri Masters, head of Retail Media Strategy at Acadia, interviews Nicole Hatley, Global Content Strategy Manager for Skechers, at the Etail West conference in Palm Springs. Nicole discusses her role in managing Skechers' content across all e-commerce platforms and countries and the unique chall…

1
Downsides of Working With a Reseller to Sell Your Products on Amazon with Julie Spear - Episode 329 29:02

2M ago29:02

29:02

In today’s episode, Kiri Masters is joined by Julie Spear, the Head of Retail Services at Acadia. Kiri Masters and Julie Spear explore the downsides of Amazon resellers, and dissect the reseller model's challenges, discussing control and costs, and why it may not suit your brand. Key Highlights: - Reseller Model Insights: We define resellers and di…

1
Downsides of working with a reseller to sell your products on Amazon - Episode 329 28:27

2M ago28:27

28:27

In this podcast episode, the hosts Kiri Masters and Julie Spear examine the pros and cons of working with a reseller to sell a brand's products on Amazon (compared with the managing processes internally or working with an agency). Resellers offer expertise navigating Amazon's complexities and provide operational support to quickly enter or expand m…

1
100th Episode: Sages on Stages Part 2 30:58

2M ago30:58

30:58

In this episode, Andy Andrews, Bob Beaudine, and Jimmy Yeary join the Driving Change podcast to celebrate its 100th episode. These industry titans are three of the most influential men in Business, Sports, and Music in America today. They provided so much wisdom we’ve dubbed this episode Sages On Stages and have had to break it into a part 1 and a …

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How to run a perfect RFP process and find the agency of your dreams - Episode 328 29:53

2M ago29:53

29:53

Kiri Masters and Julie Spear dive deep into the world of Requests for Proposals (RFPs) from the vantage point of agency partnerships. For brands, the RFP process is infrequent, but it is a decision that may have a profound impact on their business. But for agencies like Acadia, its a process we are navigating nearly every week. Kiri and Julie share…

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Testing a New Retail Media Network: How to Know You’re Ready with Julie Spear and Ross Walker - Episode 327 32:01

2M ago32:01

32:01

In today’s episode, Kiri Masters is joined by Julie Spear, the Head of Retail Services at Acadia, and Ross Walker, Senior Paid Media Manager. Today, they are diving deep into the world of retail media networks. They’re tackling the big questions about brand expansion into new retail media networks, the challenges involved, and the strategies for su…

1
100th Episode: Sages on Stages Part 1 36:24

2M ago36:24

36:24

In this episode, Andy Andrews, Bob Beaudine, and Jimmy Yeary join the Driving Change podcast to celebrate its 100th episode. These three industry titans are three of the most influential men in Business, Sports, and Music in America today. They provided so much wisdom we’ve dubbed this episode Sages On Stages and have had to break it into a part 1 …

1
How Brands Define Content Effectiveness With Lauren Livak and Mike Black - Episode 326 37:23

3M ago37:23

37:23

In this episode of The Ecommerce Braintrust, Kiri Masters is joined by Lauren Livak, lead at the Digital Shelf Institute, and Mike Black, the Chief Marketing Officer (CMO) of Profitero, a global commerce acceleration company. In this podcast, they’re discussing the new Digital Shelf Institute and Profitero report “Defining Content Effectiveness”. H…

1
Unpacking the Digital Shelf with Kiri Masters and Tom Spaven: The Walmart Marketplace Copy and Paste is a Waste - Episode 325 58:11

3M ago58:11

58:11

In this episode of The Ecommerce Braintrust, Kiri Masters shares a special replay from "Unpacking the Digital Shelf" webinar, presented by our friends over at the Digital Shelf Institute, Peter Crosby and Lauren Livak. They are discussing ‘The Walmart Marketplace: Copy and Paste is a Waste!" and are navigating the intricacies of the Walmart Marketp…

1
The Art of Connection with Dr. Alex Lyon 36:54

3M ago36:54

36:54

Dr. Alex Lyon, a professor of communication and YouTube sensation, discusses the importance of positive communication for leaders. He emphasizes the power of greetings in setting the tone for conversations and the impact of disclosure in building relationships. Dr. Lyon also addresses the challenges of managing relationships in the digital age and …

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Replay Of The Most Popular Episode Of 2023: Dr. Squatch: The DTC Brand That’s Dominating Amazon - With Jamie Roller, Associate Director of Growth Channels at Dr. Squatch - Episode 324 26:38

3M ago26:38

26:38

In today’s episode, Kiri speaks with Jamie Roller, Associate Director of Growth Channels at Dr. Squatch. They speak about growth through the DTC channel, the channels Dr. Squatch is selling on, Amazon DSP, retail media networks, and more. Make sure you tune in to find out more! Jamie is the Associate Director of Growth Channels at Dr. Squatch, a me…

1
Double Your Industry Connections and Success in 2024: Insider Tips to Dominate Retail Conferences - Episode 323 33:43

3M ago33:43

33:43

In this episode of The Ecommerce Braintrust, Kiri Masters, Head of Retail Marketplace Strategy at Acadia, dives deep into the nuances of navigating industry conferences and events with expert precision. Kiri delivers an insightful look into maximizing the value of attending conferences, based on personal experiences, fruitful strategies, and networ…

1
Growth and the Art of Storytelling with Andrew Barry 44:06

3M ago44:06

44:06

On this our first episode of Season 5 of the Driving Change Podcast, Jeff Bloomfield interviews Andrew Barry, the founder and CEO of Curious Lion, a company specializing in human transformation. They discuss Andrew's origin story, growing up in South Africa and the concept of identity. Andrew shares how he reshaped his past self through the power o…

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Choose Your Partner With Care: 4 Retail Marketplace Management Options to Consider With Acadia CEO Jared Belsky - Episode 322 24:15

4M ago24:15

24:15

In this podcast episode, Kiri speaks with Acadia's co-founder and CEO Jared Belsky. They discuss the various options available to brand-side marketers and sales leaders for retail marketplace management. They delve into the pros and cons of four options, including in-house investment, agency support, technology companies, and resellers, providing v…

1
2023 Year's End Compilation Show: Experts Insights for Personal Growth 1:00:52

4M ago1:00:52

1:00:52

In today’s episode of the Driving Change podcast, Jeff features a compilation of interviews with change management experts from our past podcasts. You’ll hear Dr. Richard Boyatzis, Dr. BJ Fogg, Dr. Angus Fletcher, and Dr. Caroline Leaf. The conversations cover topics from motivation and engagement in the workplace, the neuroscience of change and co…

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Major Changes Coming to FBA Fees in 2024 - What You Should Know with Armin Alispahic - Episode 321 26:05

4M ago26:05

26:05

In this episode of "The Ecommerce Braintrust" podcast, Kiri Masters and guest Armin Alispahic delve into the major changes coming to FBA fees in 2024. They discuss the intricacies of these changes and explore how they will impact sellers on Amazon's platform. Armin is a Retail Team Lead at Acadia. He's been at the company for almost 7 years. Intern…

1
Deep Dive into Kroger Precision Marketing Platform with Damiano Ciarrocchi - Episode 320 21:53

4M ago21:53

21:53

In this episode of The Ecommerce Braintrust, Kiri Masters, Head of Retail Marketplace Strategy at Acadia, and Damiano Ciarrocchi, Retail Media Manager at Acadia, talk about the newly launched Kroger precision marketing retail media network (KPM). They delve into the unique features and capabilities of the self-serve ad platform, as well as the inte…

1
From Refugee to Visionary Leader with Hang Black 44:45

4M ago44:45

44:45

In this weeks episode of the Driving Change podcast, host Jeff Bloomfield engages in a profound conversation with Hang Black, a Vietnamese refugee turned influential business leader. Hang shares her harrowing escape from Vietnam as a child, detailing the struggles her family faced during their journey to the U.S. and their adjustments to life in Lo…

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How Nature's Way Battles Random Factory Brands on Amazon with Tsege Gebreyohannes - Episode 319 26:46

5M ago26:46

26:46

In this episode of The Ecommerce Braintrust, Kiri Masters is joined by Tsege Gebreyohannes, Sr. Manager of Digital & Experience from Nature's Way Canada. They talk about how Nature’s Way battles random factory brands on Amazon. Tsege shares her experience of noticing the emergence of factory direct brands and the impact they had on Nature's Way's b…

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