Deep Dive Into Kroger Precision Marketing Platform With Damiano Ciarrocchi

Julie Spear에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Julie Spear 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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Deep Dive into Kroger Precision Marketing Platform with Damiano Ciarrocchi - Episode 320

5M ago 21:53

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In this episode of The Ecommerce Braintrust, Kiri Masters, Head of Retail Marketplace Strategy at Acadia, and Damiano Ciarrocchi, Retail Media Manager at Acadia, talk about the newly launched Kroger precision marketing retail media network (KPM).

They delve into the unique features and capabilities of the self-serve ad platform, as well as the interesting aspects of Kroger's advertising platform. From the reduction in fees for brands to the potential integration of a demand-side platform (DSP), Kiri and Damiano explore the possibilities and predictions for the future of Kroger's advertising offerings.

Make sure you tune in to find out more!

Kiri and Damiano discuss:

Launch of Kroger's advertising platform and reduced fees for advertisers.
Contextual targeting within categories and subcategories for audience targeting capabilities.
Ad placement options and store selection for targeted advertising.
Precise and modifiable creative capabilities for sponsored brand ads on Kroger's platform.
Predictions for Kroger and the retail media space, including potential integration of in-store advertising and the impact of potential mergers with Albertsons.

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