How to go from vegan enthusiasts to creators of a global food brand: The journey of The Happy Pear

Eat Capture Share - a podcast for food bloggers

In today's BONUS episode (158) of the EAT, CAPTURE, SHARE podcast, we dive into the incredible story of The Happy Pear — from small-town vegan enthusiasts to creators of a plant-based movement that's inspired millions around the world. We chat about how social media transformed their journey from a local café to a thriving global community, and what makes their brand new cookbook, The Happy Pear 20, so special. Their passion for farm-to-fork sustainability is so contagious, you might just find yourself rethinking your next grocery shop!

Whether you’re a foodie, entrepreneur, or just someone looking for a little extra feel-good energy in your day this episode is for you!

Here’s what else you can expect from today’s episode:

• Steve from The Happy Pear introduces himself.
• We chat about how Steve and Dave kickstarted their plant-based revolution and turned passion into purpose.
• Steve shares his unmissable advice for anyone dreaming of taking their food brand and turning it into a thriving business.
• Steve shares the transformative moments that drove the growth of The Happy Pear brand.
• Steve gives a behind-the-scenes glimpse into how The Happy Pear uses and grows their social media and business.
• Steve explains how he and Dave find inspiration, even after 20 years.
• Steve shares why they believe success isn’t about size — and the surprising lessons behind ‘bigger isn’t always better’.
• Steve chats about the part of the business that lights him up the most, and why it keeps him showing up with so much joy.

LINKS MENTIONED:

• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• The Happy Pear’s Instagram and website
• The Happy Pear 20 book
• Giveaway! Remember to share this podcast episode on your Instagram stories by the 21st of May 2025, for a chance to win a copy of The Happy Pear 20 book. Tag @thelittleplantation and @thehappypear so we don’t miss it!
• Form Nutrition - Grab your 20% discount using the code KIMBERLY20 at checkout (applies to sales in the UK, US and EU)
• Find out more about my online Reels for Food Content Creators Course HERE and grab your discount using code PODCAST10 at checkout!
• Find the full show notes HERE
• Find my Instagram HERE