On-air mentoring session - Finding your brand identity on social media

Eat Capture Share - a podcast for food bloggers

In today's episode (163) of the EAT, CAPTURE, SHARE podcast, you'll be listening in on a creative business mentoring session. I’m working one-on-one with Corinne — a private celebrity chef, food content creator and passionate forager — as we refine her personal brand and turn her social media into a powerful tool for attracting aligned clients. If you're feeling stuck on what to post on Instagram, or unsure how to use social media strategically to grow your creative business, this episode is packed with practical insights just for you.

Here's what else you can expect from today's episode...

• I reveal exciting news about the next round of my Fearless Focus Mastermind and Mentoring Program.
• I talk about why you need to start looking at your content through the eyes of your audience.
• We look at how to connect the dots between your Instagram content and the offers and services in your business.
• I provide a fresh take on building content pillars that truly reflect your holistic personal brand.
• We examine why honing in on your distinguishing factor is essential for standing out online.
• We do a deep dive into the often-overlooked power of voiceovers in food content.
• We take a behind-the-scenes look at hooks, timing and storytelling that actually convert.
• We go into how I map out my content around a launch — and why Corinne (and you!) should do the same.

LINKS MENTIONED:

• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE!
• My first book, Creative Food Photography is available HERE!
• Corinne’s website & Instagram
• Private chef Rob Li
• Form Nutrition - Grab your 20% discount using the code KIMBERLY20 at checkout (applies to sales in the UK, US and EU)
• Find out more and sign up to the wait list for my Fearless Focus Mastermind & Mentoring Program HERE (wait list gets early access, before doors open August 2025)
• Join my Instagram Masterclass waiting list HERE
• My styling course on Domestika
• How to go from 10k to 100k followers on Instagram! – episode 157
• Working with a food stylist – podcast episode 135
• How this micro food influencer earned $10,000 a month! – episode 121
• How to turn food photography into a profitable side hustle – episode 119
• How to build a restaurant photography business – episode 112 (see full show notes for link)
• How to perfect your food styling and iphone photography – episode 89 (see full show notes for link)
• Find full show notes HERE