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CreatorIQ에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 CreatorIQ 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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REPLAY: Doug Sweeney, CMO of ŌURA Ring

40:02
 
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Manage episode 452122673 series 3507373
CreatorIQ에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 CreatorIQ 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

REPLAY - In Ep. 93 of Earned, We start the episode by digging into this success, and learn about the qualities Doug looks for in a company before joining. Doug emphasizes his interest in companies that are solving real-world problems, and shares his experience working at One Medical during the peak of the pandemic. We then hear about what attracted Doug to Oura, and how the company navigates the tech ecosystem and integrates with tech giant Apple. Next, we dive into Doug’s process for crafting Oura’s simple yet compelling brand message of “giving every body a voice,” and discuss the importance of aligning the company around this message, before hearing how Oura’s clear mission has helped in establishing partnerships with companies like Strava, Gucci, Best Buy, and Equinox.

We switch gears and learn how Oura facilitates content creation among its “rabid fans” and members by introducing new offerings like Circles and the “Refer a Friend” program, as well as partnerships with athletes and wellness influencers. Doug also explains how the company constantly leverages its member community for beta testing and product development feedback. To close the show, Doug shares why he enjoys taking on advisory roles for other companies outside of Oura, and reveals what kind of startup he’d enjoy leading next.

Resources:

Connect with the Guest:

Connect with Conor Begley & CreatorIQ:

Follow us on social:

  continue reading

171 에피소드

Artwork
icon공유
 
Manage episode 452122673 series 3507373
CreatorIQ에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 CreatorIQ 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

REPLAY - In Ep. 93 of Earned, We start the episode by digging into this success, and learn about the qualities Doug looks for in a company before joining. Doug emphasizes his interest in companies that are solving real-world problems, and shares his experience working at One Medical during the peak of the pandemic. We then hear about what attracted Doug to Oura, and how the company navigates the tech ecosystem and integrates with tech giant Apple. Next, we dive into Doug’s process for crafting Oura’s simple yet compelling brand message of “giving every body a voice,” and discuss the importance of aligning the company around this message, before hearing how Oura’s clear mission has helped in establishing partnerships with companies like Strava, Gucci, Best Buy, and Equinox.

We switch gears and learn how Oura facilitates content creation among its “rabid fans” and members by introducing new offerings like Circles and the “Refer a Friend” program, as well as partnerships with athletes and wellness influencers. Doug also explains how the company constantly leverages its member community for beta testing and product development feedback. To close the show, Doug shares why he enjoys taking on advisory roles for other companies outside of Oura, and reveals what kind of startup he’d enjoy leading next.

Resources:

Connect with the Guest:

Connect with Conor Begley & CreatorIQ:

Follow us on social:

  continue reading

171 에피소드

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