156 - Shanice Engel, oona.agency

Earned: Unlocking the Power of the Creator Economy

In Ep. 156 of Earned, CreatorIQ CMO Brit Starr sits down with Shanice Engel, Managing Partner & Director Business Development at oona.agency. To start, we dive into Shanice’s transformative journey from the early days of blogging to the vibrant era of Instagram content creation, highlighting the pivotal role of Instagram Stories in the evolution of marketing strategies. Shanice shares the art of crafting genuine connections with influencers and innovative brand partnerships across various lifestyle fields, which propelled her forward. As the youngest partner at her agency, Shanice offers a unique perspective on balancing career success with personal milestones such as starting a family, and how these experiences have enriched her leadership style. Switching gears, we explore the exciting future trends in marketing, including the integration of AI capabilities and the resurgence of offline experiences. This episode captures the essence of personal and professional growth in a rapidly evolving industry, and will leave you inspired by Shanice's journey of empathy, human connection, and relentless pursuit of excellence.

In this episode, you’ll learn:

1. How offline events are making a comeback, allowing brands to engage their communities in meaningful, real-world ways while amplifying their reach through storytelling and content creation.

2. The role of AI as a transformative tool in influencer marketing, from enhancing creativity and brand safety to helping creators navigate platform algorithms for better engagement.

3. Shanice’s reflections on balancing personal milestones with professional achievements. Her journey as a partner at oona is shaped by a commitment to building lasting value, nurturing the next generation of marketing leaders, and maintaining a culture of collaboration and innovation.

Connect with the Guest:

• Shanice’s LinkedIn - @shaniceengel

Connect with Brit Starr & CreatorIQ:

• Brit's Linkedin - @britmccorquodale

• CreatorIQ LinkedIn - @creatoriq

Follow us on social:

• CreatorIQ YouTube - @TribeDynamics

• CreatorIQ Instagram - @creatoriq

• CreatorIQ TikTok - @creator.iq

• CreatorIQ Twitter - @CreatorIQ