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The Rise of "Earfluence", with Donald Thompson
Manage episode 429305688 series 3395306
Jason Gillikin에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jason Gillikin 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
5 years ago, Donald Thompson invested in our company Earfluence because he saw an untapped opportunity to leverage podcasting to amplify your expertise. But this isn't about the growth of the business Earfluence - this is about the rise of "Earfluence" as a concept.
Through his work as an executive coach, his leadership with The Diversity Movement, and through hosting his own podcast High Octane Leadership, Don has seen the influence podcasting in overall business strategy.
He sees podcasting as a dual-faceted tool: creating your own podcast to establish your voice and brand, and participating as a guest on others' shows to gain third-party credibility and reach new audiences. With an emphasis on content reuse, Don knows the power of podcasting to offer consistent, impactful communication, making it a low-cost, high-impact platform for building personal brands and business relationships.
In a world where just about everyone doubts the marketing messages they receive - podcasting is viewed as authentic content that can bridge trust gaps and open doors to significant business opportunities, just like it has for Don.
Let's find out how.
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(00:00:35) Authentic Storytelling for Business Growth
(00:06:05) Podcast Repurposing for Marketing Success
(00:09:37) Strategic Brand Building Through Podcast Guesting
(00:15:40) Podcasting: Establishing Trust and Credibility
(00:19:07) Leveraging Individual Customers for Business Growth
(00:23:19) AI's Role in Enhancing Podcast Content
(00:31:24) Transformative Journey: Overcoming Fear in Podcasting
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Today's episode is hosted by Jason Gillikin, and produced by Earfluence.
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