Ep. 171 - I WAS WRONG! Perfect Content for EMAIL vs. SOCIAL? ☀️🧴My WIFE The DERMATOLOGIST!! (I'm a Wimp) | Jay’s Scoop

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this episode, host Jay Schwedelson dives into the critical importance of tailoring your content to specific platforms, backed by new research findings from Worldata Research.
Learn why beginner-level content thrives on social media while advanced content excels in email marketing and discover the stats that prove it!
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Best Moments:
(00:40) Why beginner-level content is more effective on social media
(01:35) Research insights: Platform-specific content strategies
(02:28) Performance stats for beginner content on LinkedIn and Instagram
(03:33) Why advanced content should be reserved for email campaigns
(04:10) Avoid the mistake of blanket repurposing across channels
(07:26) Jay shares a humorous anecdote about his dermatologist wife
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.