Media Bubbles and Voter Behavior with Daniel Scantlebury Resonate

Digital Politics with Karen Jagoda

RadioActive에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 RadioActive 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

17d ago 18:18

MP3•에피소드 홈

Daniel Scantlebury, Vice President of Data Science and AI at Resonate, is a seasoned observer of human behavior. He uses his insights to better understand and predict voting behavior. In this age of media bubbles, how voters consume news and form opinions creates even more challenges for campaigns to reach them.

We talk about:

Use of Predictive Resonate Elements to target specific voter segments
Persuadable, swing, and disengaged voters
Educating clients about the use of AI in developing campaign media plans
Near real-time analysis of online voter behavior

#Resonate #Voters #AI #VotingBehavior #VoterSegmentation

Resonate.com

108 에피소드