![Artwork](/static/images/128pixel.png)
Player FM 앱으로 오프라인으로 전환하세요!
Social influencers face big ad clampdown - Digital Minute 20/03/18
Manage episode 201182247 series 1149837
Social media influencers could face an advertising clampdown after the Advertising Standards Authority announced that it would be launching an investigation into the relationship between them and brands.
The ASA wants to investigate whether the average social media user can tell if a post or video is an advert, and to look at some of the loopholes that influencers may be exploiting to mask the fact that their content is a paid-for ad.
The regulator is concerned that some publishers are taking advantage of technical flaws in the YouTube system to obscure ad disclosures, and have also raised concerns about the issue of so-called “astro-turfing”, where commercial promotions are disguised as editorial content.
117 에피소드
Social influencers face big ad clampdown - Digital Minute 20/03/18
Digital Minute – the latest digital marketing news and analysis
Manage episode 201182247 series 1149837
Social media influencers could face an advertising clampdown after the Advertising Standards Authority announced that it would be launching an investigation into the relationship between them and brands.
The ASA wants to investigate whether the average social media user can tell if a post or video is an advert, and to look at some of the loopholes that influencers may be exploiting to mask the fact that their content is a paid-for ad.
The regulator is concerned that some publishers are taking advantage of technical flaws in the YouTube system to obscure ad disclosures, and have also raised concerns about the issue of so-called “astro-turfing”, where commercial promotions are disguised as editorial content.
117 에피소드
सभी एपिसोड
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.