![Artwork](/static/images/128pixel.png)
Player FM 앱으로 오프라인으로 전환하세요!
Salesforce & Google tie-up brings big opportunities
Manage episode 191529470 series 1149837
Google and Salesforce have strengthened their ties in the last week, and it promises to open up some valuable data for marketers using the Salesforce platform.
As part of the partnership, Google data and Salesforce CRM data will now integrate, meaning that marketers using Salesforce can start to see Google data against their own data, allowing them to determine what a sales prospect may be searching for online, what pages they are visiting and other pieces of key Google insight.
The news follows Google’s enhanced partnership with Marketo, as the search engine looks to close the loop between search marketing and marketing automation.
117 에피소드
Salesforce & Google tie-up brings big opportunities
Digital Minute – the latest digital marketing news and analysis
Manage episode 191529470 series 1149837
Google and Salesforce have strengthened their ties in the last week, and it promises to open up some valuable data for marketers using the Salesforce platform.
As part of the partnership, Google data and Salesforce CRM data will now integrate, meaning that marketers using Salesforce can start to see Google data against their own data, allowing them to determine what a sales prospect may be searching for online, what pages they are visiting and other pieces of key Google insight.
The news follows Google’s enhanced partnership with Marketo, as the search engine looks to close the loop between search marketing and marketing automation.
117 에피소드
सभी एपिसोड
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.