Player FM 앱으로 오프라인으로 전환하세요!
A closer look at Google’s Ad Clampdown – Digital Minute
Manage episode 196574992 series 1149837
As Google looks to clear up YouTube’s image after yet another brand reputation crisis, it has introduced new rules to the way in which content creators can monetize their videos and channels.
But in the wake of the Logan Paul scandal, Google’s proposed changes have caused concern amongst high profile content creators, who will lose out from the new policy, and from brands who are now facing fewer advertising opportunities and potentially higher costs in order to reach audiences on YouTube.
The strict new guidelines will, Google hopes, restore some confidence in the platform amongst advertisers, and Digital Minute looks at just what is changing, and what the likely impact will be.
117 에피소드
A closer look at Google’s Ad Clampdown – Digital Minute
Digital Minute – the latest digital marketing news and analysis
Manage episode 196574992 series 1149837
As Google looks to clear up YouTube’s image after yet another brand reputation crisis, it has introduced new rules to the way in which content creators can monetize their videos and channels.
But in the wake of the Logan Paul scandal, Google’s proposed changes have caused concern amongst high profile content creators, who will lose out from the new policy, and from brands who are now facing fewer advertising opportunities and potentially higher costs in order to reach audiences on YouTube.
The strict new guidelines will, Google hopes, restore some confidence in the platform amongst advertisers, and Digital Minute looks at just what is changing, and what the likely impact will be.
117 에피소드
Todos los episodios
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.