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Unlocking the Future of Digital Ads: Reddit’s Growth, In-App Strategies, and AI Contextual Targeting
Manage episode 433017959 series 3517916
Digital Marketing Today: Innovations and Insights
Welcome to Digital Marketing Today, the go-to podcast for the latest trends and deep dives into the world of digital marketing. In today's episode, we explore some of the most impactful news and innovations shaping the digital advertising landscape.
Highlights of This Episode:
- Reddit's Surging Ad Revenues: We kick off the discussion with an analysis of Reddit Inc.'s impressive earnings report. With a notable 51% year-over-year growth in daily active users, Reddit's advertising future looks promising, potentially setting new benchmarks for digital ad revenues in the coming quarters.
- Booming In-App Advertising: Next, we delve into the explosive growth of in-app advertising, now expected to exceed $200 billion this year. Discover the advanced targeting techniques through DSPs that are revolutionizing how ads reach consumers more effectively by utilizing real-time, location-based data.
- AI-Driven Contextual Targeting: Lastly, we examine a groundbreaking contextual targeting solution from ShareThis. Their new tool, ShareThis Contextual, leverages advanced AI and language models to ensure ads are not only effective but also respect user privacy and comply with strict global regulations.
This episode is a must-listen for anyone interested in staying ahead of the curve in digital marketing, from seasoned professionals to newcomers. Join us as we discuss these exciting developments, understand the challenges, and anticipate what’s next in the continuously evolving digital marketing ecosystem.
Tune in Now!
Don't miss out on these insightful discussions. Tune in to Digital Marketing Today to get equipped with the knowledge you need to succeed in your digital marketing endeavors.
Links:
Reddit Forecasts Q3 Revenue Above Expectations, But Stock Slides: What You Need To Know
Mobile Ads: Best Practices, Benefits And Challenges
AI Meets Ad Precision: ShareThis, a Predactiv Company, Launches New Contextual Targeting Solutions
237 에피소드
Unlocking the Future of Digital Ads: Reddit’s Growth, In-App Strategies, and AI Contextual Targeting
Manage episode 433017959 series 3517916
Digital Marketing Today: Innovations and Insights
Welcome to Digital Marketing Today, the go-to podcast for the latest trends and deep dives into the world of digital marketing. In today's episode, we explore some of the most impactful news and innovations shaping the digital advertising landscape.
Highlights of This Episode:
- Reddit's Surging Ad Revenues: We kick off the discussion with an analysis of Reddit Inc.'s impressive earnings report. With a notable 51% year-over-year growth in daily active users, Reddit's advertising future looks promising, potentially setting new benchmarks for digital ad revenues in the coming quarters.
- Booming In-App Advertising: Next, we delve into the explosive growth of in-app advertising, now expected to exceed $200 billion this year. Discover the advanced targeting techniques through DSPs that are revolutionizing how ads reach consumers more effectively by utilizing real-time, location-based data.
- AI-Driven Contextual Targeting: Lastly, we examine a groundbreaking contextual targeting solution from ShareThis. Their new tool, ShareThis Contextual, leverages advanced AI and language models to ensure ads are not only effective but also respect user privacy and comply with strict global regulations.
This episode is a must-listen for anyone interested in staying ahead of the curve in digital marketing, from seasoned professionals to newcomers. Join us as we discuss these exciting developments, understand the challenges, and anticipate what’s next in the continuously evolving digital marketing ecosystem.
Tune in Now!
Don't miss out on these insightful discussions. Tune in to Digital Marketing Today to get equipped with the knowledge you need to succeed in your digital marketing endeavors.
Links:
Reddit Forecasts Q3 Revenue Above Expectations, But Stock Slides: What You Need To Know
Mobile Ads: Best Practices, Benefits And Challenges
AI Meets Ad Precision: ShareThis, a Predactiv Company, Launches New Contextual Targeting Solutions
237 에피소드
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