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Allison Harris에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Allison Harris 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Unlocking the Future of Digital Ads: Reddit’s Growth, In-App Strategies, and AI Contextual Targeting

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Manage episode 433017959 series 3517916
Allison Harris에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Allison Harris 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Podcast Episode Description: Digital Marketing Today

Digital Marketing Today: Innovations and Insights

Welcome to Digital Marketing Today, the go-to podcast for the latest trends and deep dives into the world of digital marketing. In today's episode, we explore some of the most impactful news and innovations shaping the digital advertising landscape.

Highlights of This Episode:

  • Reddit's Surging Ad Revenues: We kick off the discussion with an analysis of Reddit Inc.'s impressive earnings report. With a notable 51% year-over-year growth in daily active users, Reddit's advertising future looks promising, potentially setting new benchmarks for digital ad revenues in the coming quarters.
  • Booming In-App Advertising: Next, we delve into the explosive growth of in-app advertising, now expected to exceed $200 billion this year. Discover the advanced targeting techniques through DSPs that are revolutionizing how ads reach consumers more effectively by utilizing real-time, location-based data.
  • AI-Driven Contextual Targeting: Lastly, we examine a groundbreaking contextual targeting solution from ShareThis. Their new tool, ShareThis Contextual, leverages advanced AI and language models to ensure ads are not only effective but also respect user privacy and comply with strict global regulations.

This episode is a must-listen for anyone interested in staying ahead of the curve in digital marketing, from seasoned professionals to newcomers. Join us as we discuss these exciting developments, understand the challenges, and anticipate what’s next in the continuously evolving digital marketing ecosystem.

Tune in Now!

Don't miss out on these insightful discussions. Tune in to Digital Marketing Today to get equipped with the knowledge you need to succeed in your digital marketing endeavors.


Links:
Reddit Forecasts Q3 Revenue Above Expectations, But Stock Slides: What You Need To Know
Mobile Ads: Best Practices, Benefits And Challenges
AI Meets Ad Precision: ShareThis, a Predactiv Company, Launches New Contextual Targeting Solutions

  continue reading

237 에피소드

Artwork
icon공유
 
Manage episode 433017959 series 3517916
Allison Harris에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Allison Harris 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Podcast Episode Description: Digital Marketing Today

Digital Marketing Today: Innovations and Insights

Welcome to Digital Marketing Today, the go-to podcast for the latest trends and deep dives into the world of digital marketing. In today's episode, we explore some of the most impactful news and innovations shaping the digital advertising landscape.

Highlights of This Episode:

  • Reddit's Surging Ad Revenues: We kick off the discussion with an analysis of Reddit Inc.'s impressive earnings report. With a notable 51% year-over-year growth in daily active users, Reddit's advertising future looks promising, potentially setting new benchmarks for digital ad revenues in the coming quarters.
  • Booming In-App Advertising: Next, we delve into the explosive growth of in-app advertising, now expected to exceed $200 billion this year. Discover the advanced targeting techniques through DSPs that are revolutionizing how ads reach consumers more effectively by utilizing real-time, location-based data.
  • AI-Driven Contextual Targeting: Lastly, we examine a groundbreaking contextual targeting solution from ShareThis. Their new tool, ShareThis Contextual, leverages advanced AI and language models to ensure ads are not only effective but also respect user privacy and comply with strict global regulations.

This episode is a must-listen for anyone interested in staying ahead of the curve in digital marketing, from seasoned professionals to newcomers. Join us as we discuss these exciting developments, understand the challenges, and anticipate what’s next in the continuously evolving digital marketing ecosystem.

Tune in Now!

Don't miss out on these insightful discussions. Tune in to Digital Marketing Today to get equipped with the knowledge you need to succeed in your digital marketing endeavors.


Links:
Reddit Forecasts Q3 Revenue Above Expectations, But Stock Slides: What You Need To Know
Mobile Ads: Best Practices, Benefits And Challenges
AI Meets Ad Precision: ShareThis, a Predactiv Company, Launches New Contextual Targeting Solutions

  continue reading

237 에피소드

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