Allison Harris에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Allison Harris 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Digital Marketing Today « »
Exploring the Frontier of Digital Marketing: AI, Machine Learning, and New Tech Trends

3M ago 4:53

MP3•에피소드 홈

Podcast Episode Description: Digital Marketing Today - Innovations Shaping the Future of Brand Visibility

Welcome to the latest episode of Digital Marketing Today, where we delve into the cutting-edge technologies transforming the landscape of digital marketing. In this segment, our expert guest, Chiranjiv Roy from Course5 Intelligence, enlightens us on the evolutionary metric "Share of Search" (SoS) and its growing importance in the FMCG sector.

Discover how advanced SEO techniques, augmented with Machine Learning and ARIMA models, are not just predicting search trends but are actively shaping strategies for real-time consumer engagement. Learn about synthetic market research data generation, an innovative approach that allows businesses to forecast market trends faster and more accurately than ever before.

The episode also covers the intriguing use of retrieval-augmented generation (RAG) and large multi-modal models that are revolutionizing programmatic advertising. These technologies ensure that digital advertisements are not only smarter but also timed perfectly to meet the target audience at the right moment.

In addition, we discuss the role of data fabric architecture and APIs in harmonizing marketing strategies across diverse data platforms. Particularly noteworthy is how companies like Meta Platforms are harnessing the power of AI to significantly enhance user engagement and ad effectiveness.

Join us as we explore these pivotal advancements in digital marketing and understand why staying at the forefront of technology is essential for marketers aiming to boost brand visibility and consumer engagement in today’s digital age.

Don’t miss this insightful exploration into the technological trends that are setting the stage for the future of digital marketing. Tune in to Digital Marketing Today to stay updated and ahead in the game!

Links:
Boosting Brand Visibility: Harnessing Data Fabric, Machine Learning And GenAI To Increase Share Of Search
META Stock Analysis: The Bull and Bear Case for Buying Meta Platforms

269 에피소드

#Arts #Allison Harris #Digital Marketing #SEO #EDM