From Google to Optmyzr Navigating the Complex World of Ad Tech

Digital Marketing Stories on Bad Decisions With Jim Banks

In this episode of Bad Decisions with Jim Banks, we sit down with Fred Vallaeys, CEO of Optmyzr to explore the evolution of the advertising industry and the role of AI in shaping the future.

Join us as we delve into Fred's fascinating journey and insights.

Topics discussed include

- The importance of continuous experimentation in Google Ads.

- Transitioning from in-person conferences to online PPC town halls.

- The potential of AI to preserve industry knowledge for future generations.

- Challenges and frustrations with machine learning in advertising.

- The significance of understanding and providing value to customers.

🧰 Resources mentioned or used making this episode 🧰

• Podpage - Website for your podcast
• Castmagic
• The modern PPC management software, built for PPC people
• Descript - Video editing, filler word removal
• Ecamm Live - Live Streaming and video production
• Opus Clips - Create short video clips using AI
• brightonSEO - the world's largest search marketing conference
• Digital Marketing in an AI World: Futureproofing Your PPC Agency
• Unlevel the Playing Field: The Biggest Mindshift in PPC History

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