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Mistakes in Marketing Ashley Segura Confesses Biggest Content Marketing Blunders
Manage episode 411750245 series 3540445
Jim Banks에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jim Banks 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
This week's guest is Ashley Segura, the co-founder of Content Yum.
We take a deep dive into content marketing, SEO, and the evolving role AI is playing today.
Listen as we explore Ashley's new venture, Content Yum, and its human-centric approach to content creation.
We discuss the competition posed by AI-generated content and its impact on SEO and content marketing.
Ashley shares personal stories about the negative effects of spam content and the importance of authenticity in user-generated content (UGC) and what UGC actually is might shock you.
Ashley shares the importance of having a solid content strategy and the significance of actively looking for criticism and feedback for growth.
Gain insight into the importance of authority in product reviews and the potential pitfalls of relying too heavily on AI in business decisions.
Be sure to listen in, follow and subscribe and share with an industry friend or someone interested in breaking into content marketing specifically or digital marketing more generally.
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