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Jeffro에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jeffro 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Unlocking Profitability Through Niching Down... with Vanessa McQuade

25:42
 
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Manage episode 461075061 series 3543566
Jeffro에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jeffro 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Summary

In this episode of Digital Dominance, Jeffro interviews Vanessa McQuade, VP of Sales and Marketing at Intrigue, discussing the critical importance of niching down for small and medium-sized businesses. Vanessa shares insights on how to evaluate and refine your niche, the connection between niching and revenue goals, and strategies for identifying your ideal clients. The conversation emphasizes the need for tracking metrics and setting clear goals to optimize marketing efforts and improve profitability. Vanessa also addresses common fears about losing potential revenue when niching down and offers practical steps for business owners to take.

Takeaways

  • Niching down allows businesses to focus on their strengths.
  • Identifying clients helps in refining marketing strategies.
  • Time commitment is essential when exploring a niche.
  • Specializing can lead to higher profitability.
  • Tracking metrics is crucial for assessing niche success.
  • Overcoming the fear of losing revenue is key to niching.
  • You can have multiple niches but should limit them to avoid dilution.
  • Effective marketing requires understanding your audience's pain points.
  • Building a strong brand identity helps attract ideal clients.
  • Collaboration with other businesses can enhance growth opportunities.

Chapters

00:00 Introduction to Niching Down

01:09 The Importance of Niching for Small Businesses

02:18 Evaluating Your Niche: Steps for Business Owners

03:41 Timeframe for Niching: How Long Should You Commit?

05:37 Overcoming the Fear of Losing Revenue by Niching

08:30 Taking Baby Steps: How to Start Niching

10:23 Niche and Revenue Goals: The Connection

11:47 Identifying Your A Clients

13:49 Filtering Out Negative Client Qualities

15:46 Niche and Revenue Model Optimization

22:34 Common Mistakes in Niching Down

Links

https://intrigueme.ca/

https://ca.linkedin.com/in/imvanessamcquade

https://www.instagram.com/imintriguemedia/

https://podcasts.apple.com/ca/podcast/im-landscape-growth-podcast/id1701664275

Free Website Evaluation: FroBro.com/Dominate

  continue reading

61 에피소드

Artwork
icon공유
 
Manage episode 461075061 series 3543566
Jeffro에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jeffro 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Summary

In this episode of Digital Dominance, Jeffro interviews Vanessa McQuade, VP of Sales and Marketing at Intrigue, discussing the critical importance of niching down for small and medium-sized businesses. Vanessa shares insights on how to evaluate and refine your niche, the connection between niching and revenue goals, and strategies for identifying your ideal clients. The conversation emphasizes the need for tracking metrics and setting clear goals to optimize marketing efforts and improve profitability. Vanessa also addresses common fears about losing potential revenue when niching down and offers practical steps for business owners to take.

Takeaways

  • Niching down allows businesses to focus on their strengths.
  • Identifying clients helps in refining marketing strategies.
  • Time commitment is essential when exploring a niche.
  • Specializing can lead to higher profitability.
  • Tracking metrics is crucial for assessing niche success.
  • Overcoming the fear of losing revenue is key to niching.
  • You can have multiple niches but should limit them to avoid dilution.
  • Effective marketing requires understanding your audience's pain points.
  • Building a strong brand identity helps attract ideal clients.
  • Collaboration with other businesses can enhance growth opportunities.

Chapters

00:00 Introduction to Niching Down

01:09 The Importance of Niching for Small Businesses

02:18 Evaluating Your Niche: Steps for Business Owners

03:41 Timeframe for Niching: How Long Should You Commit?

05:37 Overcoming the Fear of Losing Revenue by Niching

08:30 Taking Baby Steps: How to Start Niching

10:23 Niche and Revenue Goals: The Connection

11:47 Identifying Your A Clients

13:49 Filtering Out Negative Client Qualities

15:46 Niche and Revenue Model Optimization

22:34 Common Mistakes in Niching Down

Links

https://intrigueme.ca/

https://ca.linkedin.com/in/imvanessamcquade

https://www.instagram.com/imintriguemedia/

https://podcasts.apple.com/ca/podcast/im-landscape-growth-podcast/id1701664275

Free Website Evaluation: FroBro.com/Dominate

  continue reading

61 에피소드

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Digital Dominance: Leveraging SEO, Websites, & Digital Marketing for your Service Business podcast artwork
 
Summary In this episode of Digital Dominance, Nathan Newberry, a high ticket sales coach, shares his insights on mastering high ticket sales. He discusses the essential skills for success in sales, the differences between high ticket and other sales roles, and the importance of authenticity in selling. Nathan also explores the role of AI in sales processes, the effectiveness of selling by chat, and the significance of building strong client relationships. He emphasizes the rewards and challenges of coaching, highlighting the importance of commitment and action in achieving results. Takeaways Conviction and confidence are crucial in sales. Authenticity helps differentiate between pushy and persistent sales. High ticket sales require a higher ticket offer and good compensation structure. Sales is a skill that everyone should learn, regardless of natural ability. AI can significantly enhance sales processes and efficiency. Selling by chat can streamline communication and increase efficiency. Building authority and trust is essential for successful sales. Consistent online presence keeps you on potential clients' radar. Introverts can excel in sales through chat-based communication. The growth of clients is the most rewarding aspect of coaching. Chapters 00:00 Introduction to High Ticket Sales Coaching 02:53 Core Skills for High Ticket Sales 05:51 Differentiating High Ticket Sales 10:14 Sales Skills vs. Hiring Salespeople 12:37 Leveraging AI in Sales 17:05 The Selling by Chat Approach 20:42 Building Client Relationships 24:47 The Rewards and Challenges of Coaching Links https://www.instagram.com/nathannewberryofficial/ https://www.linkedin.com/in/nathannewberry/ https://www.youtube.com/channel/UCHK39hTpXXtZ7fRcKHqCpEg https://www.helpequip.com/ Free Website Evaluation: FroBro.com/Dominate…
 
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Digital Dominance: Leveraging SEO, Websites, & Digital Marketing for your Service Business
Digital Dominance: Leveraging SEO, Websites, & Digital Marketing for your Service Business podcast artwork
 
Summary In this episode of Digital Dominance, Jeffro interviews Vanessa McQuade, VP of Sales and Marketing at Intrigue, discussing the critical importance of niching down for small and medium-sized businesses. Vanessa shares insights on how to evaluate and refine your niche, the connection between niching and revenue goals, and strategies for identifying your ideal clients. The conversation emphasizes the need for tracking metrics and setting clear goals to optimize marketing efforts and improve profitability. Vanessa also addresses common fears about losing potential revenue when niching down and offers practical steps for business owners to take. Takeaways Niching down allows businesses to focus on their strengths. Identifying clients helps in refining marketing strategies. Time commitment is essential when exploring a niche. Specializing can lead to higher profitability. Tracking metrics is crucial for assessing niche success. Overcoming the fear of losing revenue is key to niching. You can have multiple niches but should limit them to avoid dilution. Effective marketing requires understanding your audience's pain points. Building a strong brand identity helps attract ideal clients. Collaboration with other businesses can enhance growth opportunities. Chapters 00:00 Introduction to Niching Down 01:09 The Importance of Niching for Small Businesses 02:18 Evaluating Your Niche: Steps for Business Owners 03:41 Timeframe for Niching: How Long Should You Commit? 05:37 Overcoming the Fear of Losing Revenue by Niching 08:30 Taking Baby Steps: How to Start Niching 10:23 Niche and Revenue Goals: The Connection 11:47 Identifying Your A Clients 13:49 Filtering Out Negative Client Qualities 15:46 Niche and Revenue Model Optimization 22:34 Common Mistakes in Niching Down Links https://intrigueme.ca/ https://ca.linkedin.com/in/imvanessamcquade https://www.instagram.com/imintriguemedia/ https://podcasts.apple.com/ca/podcast/im-landscape-growth-podcast/id1701664275 Free Website Evaluation: FroBro.com/Dominate…
 
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Digital Dominance: Leveraging SEO, Websites, & Digital Marketing for your Service Business podcast artwork
 
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Digital Dominance: Leveraging SEO, Websites, & Digital Marketing for your Service Business
Digital Dominance: Leveraging SEO, Websites, & Digital Marketing for your Service Business podcast artwork
 
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Digital Dominance: Leveraging SEO, Websites, & Digital Marketing for your Service Business
Digital Dominance: Leveraging SEO, Websites, & Digital Marketing for your Service Business podcast artwork
 
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Digital Dominance: Leveraging SEO, Websites, & Digital Marketing for your Service Business
Digital Dominance: Leveraging SEO, Websites, & Digital Marketing for your Service Business podcast artwork
 
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Digital Dominance: Leveraging SEO, Websites, & Digital Marketing for your Service Business
Digital Dominance: Leveraging SEO, Websites, & Digital Marketing for your Service Business podcast artwork
 
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Digital Dominance: Leveraging SEO, Websites, & Digital Marketing for your Service Business
Digital Dominance: Leveraging SEO, Websites, & Digital Marketing for your Service Business podcast artwork
 
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Digital Dominance: Leveraging SEO, Websites, & Digital Marketing for your Service Business
Digital Dominance: Leveraging SEO, Websites, & Digital Marketing for your Service Business podcast artwork
 
Summary In this episode of Digital Dominance, Jeffro and Ashley Marshall discuss the impact of imposter syndrome, the importance of self-care, and how these factors relate to digital marketing. Imposter syndrome can hinder people from taking action in their digital marketing efforts, as they may not feel qualified or confident enough to speak as an authority. Ashley emphasizes the need to lead by example and overcome imposter syndrome by leaning on experience and knowledge. Self-care is crucial for business owners to avoid burnout and bring their best selves to their work. Prioritizing self-care and scheduling it in advance can help ensure it happens. Ashley also shares her proudest marketing moment, which involved helping a client exceed their goals through a strategic and collaborative approach. Takeaways Imposter syndrome can hinder people from taking action in their digital marketing efforts, but it can be overcome by leaning on experience and knowledge. Self-care is crucial for business owners to avoid burnout and bring their best selves to their work. Prioritizing self-care and scheduling it in advance can help ensure it happens. Collaboration and strategic planning can help businesses exceed their goals in digital marketing. Comparing oneself to others can be detrimental and should be avoided. Focus on personal growth and progress instead. Consistency and perseverance are key in digital marketing and overcoming challenges. Chapters 00:00 Introduction and Overview 01:12 Imposter Syndrome in Digital Marketing 07:31 The Importance of Self-Care 14:32 Prioritizing Self-Care and Overcoming Guilt 21:06 The Impact of Self-Care on Business Success 26:04 Exceeding Goals through Collaboration in Digital Marketing 28:17 Proudest Marketing Moment 30:34 Conclusion and Final Thoughts Links https://www.tierlevel.com/ https://podcasts.apple.com/us/podcast/c-suite-chicks/id1739866465 Free Website Evaluation: FroBro.com/Dominate…
 
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Digital Dominance: Leveraging SEO, Websites, & Digital Marketing for your Service Business
Digital Dominance: Leveraging SEO, Websites, & Digital Marketing for your Service Business podcast artwork
 
Summary In this episode, Jeffro interviews Andrew Brewer, the practice manager for Oak Health Center, a mental health care provider in Southern California. They discuss the process of redesigning the Oak Health Center website and the impact it had on their business. They also touch on other website updates, such as custom forms for patient intake, provider bios, and referral campaigns. The conversation highlights the importance of collaboration, communication, and ongoing website maintenance to ensure a positive user experience and drive business growth. Takeaways Collaboration and communication are key when redesigning a website to ensure it meets the goals and expectations of the business. A website should provide a positive user experience and convey the brand's message and values. Regular website maintenance and updates are necessary to keep the site fresh and relevant. Custom forms for patient intake and personalized messaging can improve the user experience and streamline processes. Referral campaigns and SEO can help drive traffic to the website and generate new business. Chapters 00:00 Introduction and Background 01:08 Starting the Website Redesign 02:16 Goals for the New Website 03:29 Capturing the Brand and User Experience 05:35 Collaboration and Communication in the Design Process 08:27 Balancing Design and Functionality 09:44 Feedback and Results of the Website Redesign 11:30 Custom Forms and Workflow Optimization 13:14 Provider Bios and Filtering Functionality 15:27 Adapting the Website Design Over Time 17:08 Referral Campaigns and Driving Business Growth 20:17 SEO and Google My Business Optimization 25:08 Balancing SEO and User Experience 28:47 The Importance of Consistency and Communication 29:43 Closing Remarks and Contact Information Links https://www.oak.care Free Website Evaluation: FroBro.com/Dominate…
 
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Digital Dominance: Leveraging SEO, Websites, & Digital Marketing for your Service Business
Digital Dominance: Leveraging SEO, Websites, & Digital Marketing for your Service Business podcast artwork
 
Summary In this conversation, Ashley Stanford, a digital marketing consultant, discusses the current landscape of digital marketing and the importance of diversifying marketing channels. She emphasizes the effectiveness of lead generation strategies and the benefits of having agency partnerships. Ashley also introduces the concept of Ice Cream Social, a tool that encourages client referrals. She highlights the significance of leveraging social media and word-of-mouth marketing to expand reach and increase sales. Ashley advises service business owners to focus on growing their email lists as a valuable asset in social marketing. Takeaways Diversify your marketing channels to avoid relying on a single platform or strategy. Implement lead generation strategies to acquire customer information and market to them more efficiently. Form partnerships with agencies to access clients with larger budgets and scale your services. Encourage client referrals through tools like Ice Cream Social to tap into word-of-mouth marketing. Leverage social media and customer networks to expand reach and increase sales. Focus on growing your email list as a valuable asset in social marketing. Chapters 00:00 Introduction: The Social in Social Media 02:43 Chapter 1: Diversifying Marketing Channels for Success 09:26 Chapter 2: Building Agency Partnerships for Growth 14:00 Chapter 3: Harnessing the Potential of Client Referrals 16:30 Chapter 4: Expanding Reach and Increasing Sales through Social Media Links https://icecreamsocial.io/ Free Website Evaluation: FroBro.com/Dominate…
 
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Digital Dominance: Leveraging SEO, Websites, & Digital Marketing for your Service Business
Digital Dominance: Leveraging SEO, Websites, & Digital Marketing for your Service Business podcast artwork
 
Summary In this episode, Jeffro interviews Alex Levin, the co-founder and CEO of Regal.io, about effective outbound marketing strategies. They discuss the difference between inbound and outbound marketing, the importance of human-to-human conversations in building trust, and the need for personalized and data-driven outbound campaigns. Alex emphasizes the value of treating customers like royalty and bridging the gap between marketing and contact center teams. They also touch on the role of AI agents in automating certain aspects of outbound marketing. Overall, the conversation highlights the significance of outbound marketing in industries with higher consideration products or services. Takeaways Outbound marketing involves reaching out to customers to generate leads and make them aware of your brand, while inbound marketing focuses on pulling customers in with valuable content. Human-to-human conversations are crucial in building trust and disambiguating complex products or services. Treating customers like royalty and providing personalized experiences based on customer signals can lead to higher customer satisfaction and conversions. Bridging the gap between marketing and contact center teams is essential for a unified view of the customer and delivering a consistent and personalized experience. AI agents are becoming increasingly valuable in automating certain aspects of outbound marketing, but human connection and expertise are still important. Outbound marketing is particularly important in industries with higher consideration products or services, such as education, healthcare, local services, and financial services. Chapters 00:00 Introduction to Outbound Marketing 03:01 The Power of Human-to-Human Conversations 07:31 Treating Customers Like Royalty 11:57 Bridging the Gap Between Marketing and Contact Center 21:23 Outbound Marketing in Industries with Higher Consideration Links https://www.regal.io/ Free Website Evaluation: FroBro.com/Dominate…
 
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Digital Dominance: Leveraging SEO, Websites, & Digital Marketing for your Service Business
Digital Dominance: Leveraging SEO, Websites, & Digital Marketing for your Service Business podcast artwork
 
Summary In this episode, Adam Hurd, a business coach, shares his insights on simplifying business operations, the power of focused time blocks, and the importance of belief, behavior, and becoming. He emphasizes the need for personal development and mindset in addition to learning digital marketing strategies. Adam introduces the concept of the Power Hour, which involves dedicating time each day to branding, marketing, and relationship building. He also offers a free book giveaway to 10 subscribers of the podcast. Takeaways Personal development and mindset are crucial for success in business and digital marketing. The Power Hour, which involves dedicating time each day to branding, marketing, and relationship building, can lead to business growth. Belief, behavior, and becoming are key elements in achieving success. Consistency is essential in implementing business strategies and achieving goals. Chapters 00:00 Introduction and Personal Development 17:37 The Power Hour 24:09 Consistency and Conclusion Links https://www.skool.com/project-2740 https://www.atomicbusinesscoaching.com Adam's books (affiliate links): The Atomic Game Changer -- https://amzn.to/4dIW2FZ The Morning Meeting -- https://amzn.to/4agJO4t Free Website Evaluation: FroBro.com/Dominate…
 
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Digital Dominance: Leveraging SEO, Websites, & Digital Marketing for your Service Business
Digital Dominance: Leveraging SEO, Websites, & Digital Marketing for your Service Business podcast artwork
 
Summary The conversation with John Horn, CEO of Stub Group, delves into the complexities of Google Ads account suspensions and the challenges faced by advertisers. John shares insights on the reasons for suspensions, the process of resolution, and the impact on businesses. He also discusses the comparison between Google and Facebook ads, the interaction between SEO and PPC efforts, and the potential impact of SEO issues on ad account suspensions. Takeaways Google Ads account suspensions can have a significant impact on businesses, and the process of resolution can be complex and time-consuming. The reasons for account suspensions range from suspicious payments and circumventing systems to unacceptable business practices, and the resolution process requires persistence and strategic appeal. The interaction between SEO and PPC efforts can provide a diversified approach to maintaining online visibility and mitigating the impact of ad account suspensions. The comparison between Google and Facebook ads reveals similarities in the challenges faced by advertisers, including user-level issues and policy compliance. The conversation highlights the need for businesses to be proactive in addressing potential issues that could lead to ad account suspensions, and the importance of seeking expert guidance in resolving suspension issues. Chapters 00:00 Introduction to Google Ads Account Suspensions 03:41 Challenges in Resolving Account Suspensions 07:27 Common Reasons for Account Suspensions 10:56 Timeline for Reinstatement and Permanent Suspension 16:05 Partial Suspensions and Interaction Between SEO and PPC Links Website: www.stubgroup.com John Horn's LinkedIn: https://www.linkedin.com/in/johnjhorn1/ John's Twitter: https://twitter.com/JohnHornSG Youtube: https://www.youtube.com/@Stubgroup Facebook: https://www.facebook.com/StubGroup/ Instagram: https://www.instagram.com/stubgroupadvertising/ TikTok: https://www.tiktok.com/@stubgroup ’X’ Twitter: https://twitter.com/stubgroup Company LinkedIn: https://www.linkedin.com/company/stub-group/ Free Website Evaluation: FroBro.com/Dominate…
 
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플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

 

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