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You're Missing Opportunities If You're Not Talking To Your Prospects... with Alex Levin
Manage episode 448773402 series 3543566
Jeffro에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jeffro 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Summary
In this episode, Jeffro interviews Alex Levin, the co-founder and CEO of Regal.io, about effective outbound marketing strategies. They discuss the difference between inbound and outbound marketing, the importance of human-to-human conversations in building trust, and the need for personalized and data-driven outbound campaigns. Alex emphasizes the value of treating customers like royalty and bridging the gap between marketing and contact center teams. They also touch on the role of AI agents in automating certain aspects of outbound marketing. Overall, the conversation highlights the significance of outbound marketing in industries with higher consideration products or services.
Takeaways
- Outbound marketing involves reaching out to customers to generate leads and make them aware of your brand, while inbound marketing focuses on pulling customers in with valuable content.
- Human-to-human conversations are crucial in building trust and disambiguating complex products or services.
- Treating customers like royalty and providing personalized experiences based on customer signals can lead to higher customer satisfaction and conversions.
- Bridging the gap between marketing and contact center teams is essential for a unified view of the customer and delivering a consistent and personalized experience.
- AI agents are becoming increasingly valuable in automating certain aspects of outbound marketing, but human connection and expertise are still important.
- Outbound marketing is particularly important in industries with higher consideration products or services, such as education, healthcare, local services, and financial services.
Chapters
00:00 Introduction to Outbound Marketing
03:01 The Power of Human-to-Human Conversations
07:31 Treating Customers Like Royalty
11:57 Bridging the Gap Between Marketing and Contact Center
21:23 Outbound Marketing in Industries with Higher Consideration
Links
Free Website Evaluation: FroBro.com/Dominate
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