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Self-Reported Attribution (Everything You Need to Know)
Manage episode 390189228 series 3463326
Blend에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Blend 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Understanding how your marketing affects revenue is crucial for business growth. That's why measuring and attributing success are vital in modern marketing.
But traditional methods often fall short, relying on website cookies to track engagement and conversions. This overlooks the complex, multi-channel journeys customers take before buying.
That's where self-reported attribution comes in.
In this, slightly different, episode of Demand Decoded, Dan breaks down everything you need to know about this powerful type of attribution.
Watch the video version on YouTube.
Click here to subscribe to the new Demand Decoded YouTube channel.
Click here to see how we can help you drive demand for your business.
93 에피소드
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