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An Ethical Dilemma
Manage episode 338144915 series 3362143
Coldwater Communications에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Coldwater Communications 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Public Relations professionals are constantly questioned about their ethics. How do they navigate projects that can pit ethics against morals and values in a competitive field like PR? Cam McAlpine, Principal at Earnscliffe Strategies and President of the Canadian Public Relations Society, reveals the role ethics play in PR and outlines the approach he takes in when ethical questions arise.
Guest
Cam McAlpine, Principal at Earnscliffe Strategies and the President of the Canadian Public Relations Society.
About
Coldwater Communications is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought-leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice.
20 에피소드
공유
