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CPG and Why The Best AI Projects Start with a Business Problem
Manage episode 411619654 series 3527281
Mary Dooe, Greg Stuart, and Rex Briggs에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mary Dooe, Greg Stuart, and Rex Briggs 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Lu Cotterill is Global Senior Director, Full Funnel Marketing AI / ML at Kellanova (which spun out of legendary brand Kellogg). As a marketer in the CPG space, she’s always searching for the best data available to inform business decisions. In her current role, she focuses on how AI can help them better reach customers. CPG has its own set of challenges, but Lu has found the best way to test use cases for AI and ML is by starting with a business problem - not the technology - first.
For Further Reading:
https://www.iab.com/blog/how-retailers-are-using-data-clean-rooms/
https://www.mmaglobal.com/datt/consortium-for-ai-personalization
Listen on your favorite podcast app: https://pod.link/1715735755
19 에피소드
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