Decoding AI For Marketing podcast

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Tech Business Marketing Mary Dooe Greg Stuart Rex Briggs Artificial Intelligence ChatGPT CMO Generative AI Marketing Strategies OpenAI

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Mary Dooe, Greg Stuart, and Rex Briggs에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mary Dooe, Greg Stuart, and Rex Briggs 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/tag-team-talent-podcast">Tag Team Talent Podcast</a></span> podcast artwork

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Tag Team Talent Podcast

3일 전3d ago

주마다

Podcast showcasing Variety Arts talent from around the world. Juggling, Magic, Standup Comedy, Impressions, Ventriloquism, Dance, solo musicians, and More! Series of 3 short videos of talent and Hosted by a different Tag Team each week. Lots of Laughs and great way to see a variety of talents in a podcast.

Decoding AI for Marketing

공유

시리즈 홈•Feed

Mary Dooe, Greg Stuart, and Rex Briggs에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mary Dooe, Greg Stuart, and Rex Briggs 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers. Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge. DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s potential to amplify marketing’s significance and influence, and presumably, their own efficacy and organizational productivity. It’s going to be a whole new world, but not one without serious risks. Your hosts are the well-respected international marketing & AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker). Brought to you by MMA Global, the non-profit industry body ‘architecting a new future of marketing’ for the world’s smartest CMOs.

… continue reading

32 에피소드

#Tech #Business #Marketing #Mary Dooe #Greg Stuart #Rex Briggs #Artificial Intelligence #ChatGPT #CMO #Generative AI #Marketing Strategies #OpenAI

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Decoding AI for Marketing

updated 6일 전

공유

시리즈 홈•Feed

Mary Dooe, Greg Stuart, and Rex Briggs에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mary Dooe, Greg Stuart, and Rex Briggs 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers. Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge. DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s potential to amplify marketing’s significance and influence, and presumably, their own efficacy and organizational productivity. It’s going to be a whole new world, but not one without serious risks. Your hosts are the well-respected international marketing & AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker). Brought to you by MMA Global, the non-profit industry body ‘architecting a new future of marketing’ for the world’s smartest CMOs.

… continue reading

32 에피소드

#Tech #Business #Marketing #Mary Dooe #Greg Stuart #Rex Briggs #Artificial Intelligence #ChatGPT #CMO #Generative AI #Marketing Strategies #OpenAI

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How US Bank and Supergood Made an AI-Driven Campaign 35:41

6일 전35:41

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Michael Lacorazza, CMO of US Bank, and Mike Barrett, Founder and CSO at Supernatural AI, set out to break the mold: to partner together on an advertising campaign for the large financial institution using innovative AI methods and achieving fast results. If you’re interested in how to partner with AI agencies to take your work to the next level, listen to this case study about “The Power of Us” campaign, and walk away with lessons for your own organization. For Further Reading: U.S. Bank CMO: Relationships Fuel Marketing Transformation Inside the Campaign: How US Bank Used Artificial Intelligence to Fast-Track Its Latest Ads Nate B Jones Substack Listen on your favorite podcast app: https://pod.link/1715735755…

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The Basics of AI Marketing (And What the Future Holds) 39:29

20일 전39:29

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39:29

Shiv Singh, co-founder of AI Trailblazers and the author of Marketing with AI For Dummies, knows that there’s still a huge range of adoption in the marketing space when it comes to artificial intelligence. He shares tips for those still early in their journey, and predictions for 2025 when it comes to how the marketing industry will be further upended by the technology. For Further Reading: Check out Shiv’s substack 2025 AI Predictions You Can’t Afford to Miss Marketing With AI for Dummies Consortium for AI Personalization Listen on your favorite podcast app: https://pod.link/1715735755…

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Typeface Founder Abhay Parasnis on the Future of AI Marketing Workflows 43:20

5 weeks 전43:20

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43:20

Abhay Parasnis, founder of Typeface, is making a big bet on where artificial intelligence will truly reshape the marketing industry. After experience at Adobe and other large organizations, Parasnis ventured out on his own in 2022 to work on a tool to solve the fundamental problem in marketing today, the “content paradox.” He explains why there’s a gap between data and cloud technologies, and the ability to use those to effectively make and distribute content. He walks Greg and Rex through some of the cutting-edge functionality that Typeface offers its partners. For Further Reading: Abhay Parasnis showcases Typeface on CNN “De-coded” w/Host Anna Stewart Adobe Alum takes AI-enables marketing beyond the prompt Transition from solo acts to a complete symphony with AI Abhay Parasnis Keynote at VivaTech 2024 Listen on your favorite podcast app: https://pod.link/1715735755…

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Marketing AI Trends That Emerged from CES 1:00:43

8 weeks 전1:00:43

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1:00:43

Shelly Palmer, Professor at the Newhouse School of Public Communications at Syracuse University and CEO of The Palmer Group, reports on the AI marketing trends he is most excited about coming out of this year’s Consumer Electronic Show in Vegas. He talks about what’s over and underhyped - from superautomation and agents to content creation and beyond. And we’ll hear predictions as to how AI in marketing is evolving in 2025. For Further Reading: Read Shelly’s blog from CES: https://shellypalmer.com/2025/01/ces-2025-ai-everywhere-all-at-once/?mc_cid=9308fe7c89&mc_eid=6a852a63e9 Subscribe to Shelly’s newsletter: https://shellypalmer.com/subscribe/ Listen on your favorite podcast app: https://pod.link/1715735755…

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Embedding Artificial Intelligence in the World’s Largest Companies 38:42

14 weeks 전38:42

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38:42

Ashok Kalidas, Chief AI Scientist at Kantar, helps Fortune 500 companies think about the cutting-edge technologies they need now and the best ways to implement new AI and ML tools into their organizations to take their marketing strategies to the next level. He explains the technology behind some of Kantar’s latest use cases and where he thinks the industry is going next. For Further Reading: Learn more about Ashok: https://www.linkedin.com/in/ashokkalidas/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=in AI at Kantar: AI at Kantar Kantar’s AI Innovators Summit: https://www.kantar.com/campaigns/ai-innovators-summit A webinar on Kantar’s research revealing the strong correlation between brand penetration and consumer attitude: Unlocking Brand Growth: New Insights from the Fusion of Attitudes and Behaviors Listen on your favorite podcast app: https://pod.link/1715735755…

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How Teradata Uses AI to Create Brand Stickiness and More 46:50

16 weeks 전46:50

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46:50

Jacqueline Woods is the Chief Marketing Officer at the software company Teradata. She has a unique vantage point as both a CMO herself and as someone who works with other companies every day to better leverage technology, data, and artificial intelligence. She explains how companies can think more strategically about their AI implementation, where personalization is heading next, and the most effective use cases for impacting customers. For Further Reading: Learn more about Jacqueline: https://www.linkedin.com/in/jacqueline-woods-361477/ Trust Me I’m a Robot: How AI Can Improve Brand Stickiness (Fast Company): https://www.fastcompany.com/91194920/trust-me-im-a-robot-how-ai-can-improve-brand-stickiness Customer Complaint Analyzer Demo Video: https://www.teradata.com/insights/videos/customer-complaint-analyzer Listen on your favorite podcast app: https://pod.link/1715735755…

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Truly Understanding Consumer Behavior - with the Help of AI 38:05

18 weeks 전38:05

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38:05

Jeremy Fain, CEO and Co-founder at Cognitiv, is on a mission to better predict consumer behavior with the help of artificial intelligence. The deep-learning advertising platform was founded in 2015 and has since built tools to help brands connect with their customers in a more precise way - a necessary capability for marketers now and into the future. He walks us through the use cases that are most effective for them now and what the next few years might look like. For Further Reading: Learn more about Jeremy: https://www.linkedin.com/in/fainjeremy/ Tech-Savvy Marketing: How to Stay Ahead of the Curve (Forbes): https://www.forbes.com/councils/forbesagencycouncil/2021/08/30/tech-savvy-marketing-how-to-stay-ahead-of-the-curve/ AI Is Giving Advertisers a Chance to Reclaim Their Brains (AdWeek): https://www.adweek.com/sponsored/ai-is-giving-advertisers-a-chance-to-reclaim-their-brains/ Listen on your favorite podcast app: https://pod.link/1715735755…

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The Secret to Success with AI? Building the Right Marketing Organization 47:14

20 weeks 전47:14

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47:14

Omar Rodriguez-Vilá is a professor of marketing at Emory University and a partner at MarCaps, and was previously a practitioner at Coca-Cola. He’s looked at the ways some of the best marketing organizations out there have changed their structure and habits in the wake of the AI revolution, and he has data to share. He argues that great marketing leaders in today’s environment need to both explore and exploit for strategic advantages, and other ways to change your marketing culture to see real results. For Further Reading: Learn more about Omar here: https://www.mmaglobal.com/speakers/omar-rodriguez-vila-phd Is Your Marketing Organization Ready for What’s Next? (HBR): https://hbr.org/2020/11/is-your-marketing-organization-ready-for-whats-next Omar’s Presentation at POSSIBLE 2024: Organizing for New Growth – How do You Prepare the Organization to Leverage the Potential of GenAI https://youtu.be/Y2sOhGSO0FY?si=FlZtcXGibHeb3-0H Listen on your favorite podcast app: https://pod.link/1715735755…

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AI Marketers, Digital Transformation, and Lessons from Starbucks Mobile Pay 43:52

22 weeks 전43:52

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43:52

Adam Brotman, co-founder and co-CEO at Forum3, an AI lab, has spent his whole career helping brands embrace technologies to lead them into the future. Now, with his co-founder Andy Sack, he’s taking what he’s learned about places like Starbucks and J. Crew and building and testing tools around artificial intelligence that can help marketers at every size organization. In this episode, he talks about their AI marketer product for SMBs, Spok, lessons he learned from getting Starbucks to embrace mobile pay, and how he thinks organizations can and should change in the coming years to become AI-first companies. For Further Reading: Learn more about Spok, an AI marketer product: spok.app Learn more about Forum3: forum3.com Listen on your favorite podcast app: https://pod.link/1715735755…

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The New Dimensions of Your AI Marketing Technology 35:44

26 weeks 전35:44

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35:44

Yaniv Makover, CEO and cofounder of Anyword, says that no company - large or small - will end up with a one-size-fits-all AI stack for their marketing teams, Instead they will be vertical, horizontal, and native. The best marketers - and best organizations - will take that into account and think of ways for different systems to more effectively communicate with each other. Anyword is an AI writing platform made for enterprise marketing teams, and Makover explains the technology and use cases behind it. For Further Reading: https://www.linkedin.com/in/yaniv-makover-a8590b3/ https://medium.com/authority-magazine/yaniv-makover-of-anyword-how-ai-is-disrupting-our-industry-and-what-we-can-do-about-it-167bc80e00e6 https://homebusinessmag.com/businesses/ai/why-small-businesses-disloyal-single-ai-platform/ https://www.youtube.com/watch?v=QyUUzFv824Y Listen on your favorite podcast app: https://pod.link/1715735755…

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Using AI to Champion Consumer Needs 35:28

30 weeks 전35:28

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35:28

Joshua Browder, CEO and Founder of DoNotPay.com, thinks one of the biggest ways AI will change marketing is in its power to help consumers advocate for themselves. While companies are finding all kinds of efficiencies and competitive advantages for themselves with AI, there’s also a huge opportunity for individual consumers. What started as an attempt to fight his own parking tickets has now grown into a major business: using AI agents to help people with everything from canceling subscriptions to getting refunds. He talks through how his technology works - and what businesses need to know. For Further Reading: Joshua Browder LinkedIn Age 27, Built a $230M AI Lawyer Business 'Multimodal is the most unappreciated AI breakthrough' says DoNotPay CEO Joshua Browder Would you let a robot lawyer defend you? Listen on your favorite podcast app: https://pod.link/1715735755…

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Digging Deeper on the AI Conundrum with Rex Briggs and Caleb Briggs 40:47

32 weeks 전40:47

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40:47

Marketers - and businesses overall - face a fundamental conundrum about artificial intelligence: it has an incredible power to recognize patterns, but not all patterns are reliable. Host Rex Briggs and his son Caleb Briggs set out to explore that tension in their new book, The AI Conundrum: Harnessing the Power of AI for Your Organization--Profitably and Safely. They explain what people still don’t understand about AI, and the greatest potential uses of AI for marketers in the near future to maximize both profit and effectiveness. For Further Reading: Buy The AI Conundrum MMA Global's Decoding AI for Marketers training Listen on your favorite podcast app: https://pod.link/1715735755…

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Are You Placing the Right Bets In Your AI Strategy? 42:14

36 weeks 전42:14

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42:14

Jonathan Nelson, CEO of Omnicom Digital, works with clients at the world’s largest organizations to shape the future of marketing. He’s spent his career picking the winners: deciding which technologies to invest in to help his company get an edge in the increasingly competitive marketing landscape. In the AI space, he’s partly doing that by not putting all his eggs in one basket; instead, his company has partnered with major players like OpenAI, Microsoft, Google, and more. He explains why you need to be all in - but also be able to pull out as things shift in the weeks and months ahead. For Further Reading: Learn more about Jonathan Jonathan Nelson, CEO, Omnicom Digital converses with Neeta Nair of IMPACT Inside the Omnicom-Flywheel merger with John Wren, Jonathan Nelson & Duncan Painter Listen on your favorite podcast app: https://pod.link/1715735755…

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Venture Capital, AI, and Marketing: Where Are The Opportunities? 39:35

38 weeks 전39:35

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39:35

Jocelyn Goldfein, Managing Director at Zetta, has been there since the early days of the Internet, even starting as the first summer intern at Netscape. After time at Facebook and VMWare, she entered the venture capital space with the first AI-focused VC firm, Zetta. Now, she and her partners are looking for the biggest opportunities in the startup ecosystem around AI, and she explains what some of those developments mean for the marketing world. For Further Reading: What is RAG (retrieval-augmented generation)? Zetta Venture Partners Weaviate Listen on your favorite podcast app: https://pod.link/1715735755…

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Startups like Pictory Tap LLMs to Improve Your Marketing Workflow 34:24

40 weeks 전34:24

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34:24

Vikram Chalana, CEO of Pictory, says the future of marketing - and all content - is video. He looked at the ways in which AI could increase efficiency for content creators, and that was the inspiration behind the company. Pictory makes video creation easier by allowing the average business user to repurpose existing content like articles and white papers and make videos to publish across multiple channels. Chalana explains how their technology works, how it helps SMBs, and where he wants the space to go next. For Further Reading: Pictory 10 “Best” AI Tools for Business (May 2024) The Times Sues OpenAI and Microsoft Over A.I. Use of Copyrighted Work Inside Big Tech's underground race to buy AI training data ElevenLabs POSSIBLE Listen on your favorite podcast app: https://pod.link/1715735755…

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