Embracing the Calm and the Chaos through a Mission Driven Business, with Stacy Igel, Founder of Boy Meets Girl

Dear FoundHer...

Fashion meets advocacy as host Lindsay Pinchuk talks with Stacy Igel, the powerhouse behind athleisure brand Boy Meets Girl. From the brand’s inception in 2001, Stacy has been on a mission, not just to create streetwear, but to embed a narrative of impact in her brand. From anti-bullying initiatives to breast cancer awareness and immigrant rights, Boy Meets Girl proves that fashion can indeed serve as a powerful vehicle for change when approached with drive and sincerity.

In her book, "Embracing the Calm in the Chaos," Stacy goes beyond the glamor to share the grit required to succeed amid the challenges of entrepreneurship. Through her conversation with Lindsay, listeners get a front-row seat to the highs and lows of building a brand that's true to its roots, with practical insights on perseverance, networking, and collaboration.

Key Takeaways:

• Adapt and Grow Through Challenges: Stacy's ability to pivot from wholesale to licensing, protect her intellectual property, and expand internationally showcases the importance of adaptability and perseverance in business growth.
• Collaboration Amplifies Impact: Whether it's working with organizations like the Young Survival Coalition or aligning with artists and activists, partnerships and collaborations have not only expanded the reach of her brand but also amplified the impact of her advocacy.
• Authenticity Resonates with Consumers: Stacy's genuine commitment to various causes and her brand's consistent message resonate with consumers, proving that authenticity is a key ingredient in building a loyal customer base.
• Stay True to Your Mission: When you're passionate and genuine about your cause, success and financial rewards are more likely to follow.

Quotes

• “It was so important for me to share the build and help future entrepreneurs and people who are in the midst of business or people are changing jobs. It wasn't just like a young entrepreneur. It's about really every entrepreneur at any stage.” (29:09 | Stacy Igel)
• “Never compare yourself to others. Always believe in what you set out to do. And customer service is king.” (37:56 | Stacy Igel)

Connect with Stacy Igel:

http://www.instagram.com/stacyigel

http://www.instagram.com/boymeetsgirlusa

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Podcast production and show notes provided by HiveCast.fm

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