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Sima Vasa에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sima Vasa 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Why CX Is Finally Earning C-Suite Attention with Ania Rodriguez of JourneyTrack

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Manage episode 486650413 series 2112138
Sima Vasa에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sima Vasa 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

On this episode, host Sima Vasa talks to Ania Rodriguez, CEO and Founder of JourneyTrack and Chairwoman of the Board at Key Lime Interactive. Ania shares her founder journey from launching a UX consulting firm to building a venture-backed SaaS company in the emerging category of journey management. With a clear-eyed view of the differences between UX and CX, she explains how aligning with executive-level metrics creates staying power — and why data integration, category creation and capital strategy all matter when shifting from services to product.

Key Takeaways:

(02:12) Ania’s background combines engineering, people and systems for innovation.

(08:09) UX focuses on micro journeys while CX strategy operates at higher levels.

(09:36) CX covers the full customer relationship, from awareness to advocacy.

(11:15) C-suite now cares about CX, tying it to business outcomes and metrics.

(12:36) CXPA is more strategic than most UX organizations.

(15:30) Journey management tools connect insights to actions using integrations.

(17:42) Journey management surfaces insights faster.

(19:03) Time to first value is a crucial metric for SaaS adoption and success.

(22:03) Knowing your financials and finding a niche are vital for entrepreneurs.

Resources Mentioned:

JourneyTrack | Website

Key Lime Interactive | Website

Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

  continue reading

250 에피소드

Artwork
icon공유
 
Manage episode 486650413 series 2112138
Sima Vasa에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sima Vasa 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

On this episode, host Sima Vasa talks to Ania Rodriguez, CEO and Founder of JourneyTrack and Chairwoman of the Board at Key Lime Interactive. Ania shares her founder journey from launching a UX consulting firm to building a venture-backed SaaS company in the emerging category of journey management. With a clear-eyed view of the differences between UX and CX, she explains how aligning with executive-level metrics creates staying power — and why data integration, category creation and capital strategy all matter when shifting from services to product.

Key Takeaways:

(02:12) Ania’s background combines engineering, people and systems for innovation.

(08:09) UX focuses on micro journeys while CX strategy operates at higher levels.

(09:36) CX covers the full customer relationship, from awareness to advocacy.

(11:15) C-suite now cares about CX, tying it to business outcomes and metrics.

(12:36) CXPA is more strategic than most UX organizations.

(15:30) Journey management tools connect insights to actions using integrations.

(17:42) Journey management surfaces insights faster.

(19:03) Time to first value is a crucial metric for SaaS adoption and success.

(22:03) Knowing your financials and finding a niche are vital for entrepreneurs.

Resources Mentioned:

JourneyTrack | Website

Key Lime Interactive | Website

Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

  continue reading

250 에피소드

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