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Sima Vasa에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sima Vasa 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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The Future of Data Analytics and Fraud Detection with Andrew Moffatt of Qrious Insight

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Sima Vasa에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sima Vasa 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

On this episode, host Sima Vasa welcomes Andrew Moffatt, CEO and Co-Founder of Qrious Insight, to explore the evolution of data analytics, the impact of AI and the future of market research. Andrew discusses how the integration of behavioral data with advanced analytics is transforming the way businesses understand and engage with their audiences.

Key Takeaways:

(01:19) Andrew reflects on 25 years in market research.
(03:07) Founding Qrious Insight and its evolution.
(06:20) The importance of behavioral data for accurate insights.
(12:53) Informing ad placement with behavioral data.
(18:25) High retention rates in behavioral data tracking.
(27:31) Generational differences in data privacy and acceptance.
(34:30) AI’s transformative role in data analytics.
(36:00) The future potential of synthetic data models.
(37:00) Bridging insights and marketing with behavioral data.

Resources Mentioned:

Paradigm Sample
Sima Vasa
Qrious Insight website

Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

  continue reading

235 에피소드

Artwork
icon공유
 
Manage episode 432813480 series 2112138
Sima Vasa에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sima Vasa 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

On this episode, host Sima Vasa welcomes Andrew Moffatt, CEO and Co-Founder of Qrious Insight, to explore the evolution of data analytics, the impact of AI and the future of market research. Andrew discusses how the integration of behavioral data with advanced analytics is transforming the way businesses understand and engage with their audiences.

Key Takeaways:

(01:19) Andrew reflects on 25 years in market research.
(03:07) Founding Qrious Insight and its evolution.
(06:20) The importance of behavioral data for accurate insights.
(12:53) Informing ad placement with behavioral data.
(18:25) High retention rates in behavioral data tracking.
(27:31) Generational differences in data privacy and acceptance.
(34:30) AI’s transformative role in data analytics.
(36:00) The future potential of synthetic data models.
(37:00) Bridging insights and marketing with behavioral data.

Resources Mentioned:

Paradigm Sample
Sima Vasa
Qrious Insight website

Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

  continue reading

235 에피소드

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