Season 3 Episode 2: The all-important rule of one

Cutting Chai Stories: Write copy that feels good

What is the rule of one and why is it so important for writing effective content that converts?

What are all the ways in which it apply to your copy? (Hint: There's more than one.)

These questions and more, answered on this episode of Cutting Chai Stories.

Here's the revamped page where you can sign up for my email newsletter: www.cuttingchaistories.com/subscribe

As promised, here's the final email I sent out to my list, after I followed the rule of one.

Subject line: What are you WAITING for, Jayati?

I was using my bluetooth-enabled, ergonomic mouse when suddenly it stopped in its tracks and refused to obey my commands.
Was this the A.I. rebellion the sci-fi movies warned me about?
(I won't lie, this is a possibility that runs through my head every time my husband talks about smart home systems and every time Siri chimes in with her opinion on my conversation. SHUDDER.)
A beat later, it caught up with my movements.
As though I had accidentally pressed the pause button and then released it from paralysis.
It kept happening and I kept snarling in frustration.
Now it's a full 24 hours later; my Duracell batteries have arrived.
And yet they lie unopened in the kitchen drawer while my ergonomic mouse hitches and stutters and I jerk my hand around in the Internet-age equivalent of kicking the television set.
Why do we DO this?
Because when something isn't all the way broken, when the system still kinda works, we delay fixing it.
But when it's BROKEN broken, when we cannot do our jobs without it, we get fixin' lickety-split.
Like the copy you've been using for your biz that isn't functioning at max capacity.
You've got something, sure. You followed a template or downloaded a swipe file and wrote your version of an elevator pitch in seven words or less.
You send emails with personalized first names and include a call to action in every one.
Your biz writing isn't BROKEN broken, but it's limping along and breaking down, just like my stuttering mouse.
And while you think you're being *responsible* by sticking with it as long as you can, saving money by getting as much juice as possible from the flickering batteries, you are losing BIG.
Because it's costing you mucho dinero in terms of lost clients, lost time, lost income, lost MORALE.
It's time to replace those batteries.
It's time to replace that limping story.
It's a simple decision, and it's in your hands: What are you willing to live with?
When you've decided you need to put your emails, your website copy, your bio page out of its misery, call me in.
I'm the Million-Dollar Story Boss and I will help you rewrite that tired old story that doesn't work for you anymore.
We'll do a copy audit and chuck out the broken bits. We'll dig deep into your life and story to excavate the juiciest morsels that you've been hiding from your audience. And we'll do a story makeover so that everything you put out -- written words, spoken words, videos, EVERYTHING -- carries your energetic signature. No byline necessary.
In two minutes though. AFTER I go switch out the batteries in my dang mouse.
Jayati
P.S. When you're ready to upgrade, book a call with me: https://calendly.com/jayativora/story-mini-makeover?month=2021-07.
And I'll know my new batteries are working ⚡⚡⚡ just as they should.