S4 Ep 20: Vanquishing the story gremlin

Cutting Chai Stories: Write copy that feels good

You may not know it, but there's a story gremlin sitting inside us, choking us when we try to turn a story into the dreaded "M" word: MARKETING.

We are all perfectly adequate, even competent or dare I say thrilling storytellers when it comes to talking about what just happened to us in swim class.

But when we need to WRITE, as opposed to TALK; or when our stories need to have a PURPOSE that's linked to our business, well, that's when the story gremlin strikes and our riveting anecdotes turn dry like charred toast.

Then what comes out the other end are—

>> Stories that are irrelevant to your marketing purpose and therefore unconvincing or unsuccessful

>> Stories that don’t really go anywhere

>> Stories that don’t really FEEL like stories at all

In today's episode of Cutting Chai Stories, I take you through the three elements of storytelling that'll help you dissolve the gremlin choking your stories, and show you some practical examples of how to use those elements to tell a compelling story.

PLUS how to turn a boring, everyday occurrence into an interesting story for marketing purposes.

MENTIONED IN THE EPISODE:

Season 4 Episode 3: But Jayati, what do I write ABOUT?? -- for a storytelling based email that turns a boring anecdote into a relevant, interesting missive to the list.

AND the Friday 28th workshop,

Un-Bore Yourself: A 3-hour workshop on storytelling and generating endless marketing

Sign up here: https://cuttingchaistories.com/product/un-bore-yourself/