S4 Ep 17: Jeremy Enns' unconventional recipe for a successful email newsletter

Cutting Chai Stories: Write copy that feels good

In today's episode, I interview podcast marketer and Star Wars fan Jeremy Enns, whose email newsletter, Creative Wayfinding, is one of the few I read religiously every week.

We go in-depth into the particular format he landed on, an Easter Egg hidden in there, why he'd do it for no money at all, and what a newbie email marketer can do when they're just launching out.

Some quotes from the interview:

"I always welcome new subscribers to the newsletter every week. People want to be..they want to follow something that is popular."

"One of the things I remember hearing around audience growth and engagement is…reward the behavior you want more of, essentially."

"We don’t have to have such high bars for ideas, they don’t have to be some fully formed thing."

"Even when you don’t have an idea, or your idea is, I don’t have anything to write about, you sit down to write and suddenly something interesting can come from it. "

“You *think* you don’t have anything to write about, you start writing anyway and you’ll land on something that comes out and you’re like, oh, that’s kind of an interesting thought. Your brain realizes sooner or later, oh, we’re doing this, I better come up with ideas."

“It’s way easier to stand out by being different than being better.”

"When you have something that is actually unique and original, the language doesn’t necessarily exist to describe it well."

More about Jeremy:

Jeremy Enns is the founder of Podcast Marketing Academy, the only growth-focused podcast education platform for experienced creators, brands, and marketers looking to build long-term, sustainable audience growth systems.

He loves any sport that involves a frisbee, used to co-host an explicit-rated ice cream podcast, once bicycled across Europe, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements.

Connect with Jeremy on Twitter: https://twitter.com/iamjeremyenns

Sign up for his Creative Wayfinding newsletter: http://jeremyenns.com/newsletter

Check out his podcast marketing course: http://podcastmarketingacademy.com/

ALSO, I'm THRILLED to announce the "Un-Bore Yourself" workshop, where you'll fall back in love with your core messaging and ditch the boring and blah language you've gotten used to, to describe what you do.

I know, I know. You've said it a million times before, no WONDER you're bored to tears by your own message! (Also no wonder then that your LISTENERS are ALSO bored to tears by what you say!)

Rediscover your own passion and conviction in your messaging at Un-Bore Yourself, where we'll recall what we love about it, why we chose that messaging to begin with, and all the different ways you can say the same thing and NOT bore yourself (or your audience) while doing it.

It's from 11 a.m. - 12:30 p.m. EST on Zoom, on Saturday, Oct 1st, and it's $25.

Register for Un-Bore Yourself here: https://cuttingchaistories.com/product/un-bore-yourself/