Crafting the Future of Marketing: Human-AI Synergy with Tara DeZao of PEGA

Customerland

Explore the evolving role of human-AI collaboration in marketing with Tara DeZao, Product Marketing Director at PEGA, specializing in AdTech and MarTech. Tara discusses the intricate interplay between AI and human creativity, focusing on the AI's impact on enhancing customer experiences. The conversation delves into critical issues of trust and transparency in AI, examining how a company's approach to data ethics influences not only customer relations but also the integrity of their marketing strategies. This episode provides a detailed look at the sophisticated interactions between brands and intelligent technologies, highlighting the importance of combining machine precision with human creativity in developing effective marketing stories.

We discuss the important ethical considerations of AI in marketing and the irreplaceable role of human storytelling in producing genuine content. As the advertising technology sector prepares for changes in conventional advertising techniques, this episode serves as a guide for those seeking to remain at the forefront, offering comprehensive knowledge on using AI ethically to enhance customer engagement and loyalty.

챕터

1. AI and Trust in Marketing (00:00:00)

2. AI, Loyalty Platforms, and Cookies Discussion (00:10:04)

3. Credible Opinions From Terra Dezeo (00:25:18)