Breaking Loyalty Part 3: Fixing Loyalty for the Modern Age

Customerland

Join us for the third in our 3-part Series on Breaking Loyalty with Mike Robero, an expert in loyalty and customer engagement. In this episode, we take a closer look at how loyalty programs can evolve to meet the changing needs of today’s diverse consumer base. We address the key question: How can brands "fix" their loyalty strategies to build meaningful, lasting connections with customers?
We explore the shift away from traditional, one-size-fits-all loyalty models and consider how brands can engage with customers as partners. By focusing on emotional connections and fostering trust, brands can create loyalty ecosystems that reflect the way consumers interact with multiple brands. This approach allows for more personalized experiences and better use of customer data.
We'll also examine the economic and strategic advantages of rethinking loyalty in this way. Learn about overcoming common challenges like accrued liabilities and siloed data, and how empowering customers to manage their own data can enhance engagement while reducing costs. Tune in for practical insights and examples for brands looking to innovate and strengthen their customer relationships.

챕터

1. Evolving Loyalty Programs for Modern Customers (00:00:00)

2. Developing Mutually Beneficial Brand-Customer Relationships (00:04:38)

3. Creating Loyalty Ecosystems for Customer Engagement (00:08:28)

4. Navigating Loyalty Program Challenges (00:14:54)