Ep. 219: David Kenny | The Transformation of Media Consumption and Loyalty in the Digital Era

Customer Confidential: Untold Stories of Earned Growth

Bain & Company, Rob Markey, Company partner, and Customer experience expert에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Bain & Company, Rob Markey, Company partner, and Customer experience expert 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

9M ago 34:44

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With an array of streaming platforms and the same amount of time in the day, getting an accurate read on where your customers spend their screen time has never been more important. And this shift in customer behavior has been particularly challenging for companies that rely on traditional ways to collect data on their customers.

In this episode, guest David Kenny, chairman and CEO of Nielsen, and Rob Markey discuss the impact streaming has had on Nielsen’s business, how the company is evolving to meet new challenges, and how strategic innovation fosters customer trust.

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If you’d like to learn more about David, you can find him on LinkedIn.

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