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Should Customer Success Teams Own Revenue?
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The debate continues: Should Customer Success own a revenue number or focus solely on adoption and value?
In this episode, Angeline Gavino explores why we’ve been asking the wrong question all along.
Instead of debating if CS should own revenue, we should be asking:
👉 How should revenue be measured, enabled, or owned within your CS team?
In this episode, Angeline breaks down:
- Why Customer Success was born in the SaaS era
- The real driver behind the shift toward revenue accountability in CS
- The three Revenue-Driven CS Models every organization should understand:
- Revenue Protection (Retention Focused)
- Revenue Enablement (Retention + Expansion Identification)
- Revenue Ownership (Retention + Expansion Ownership)
You’ll also learn about the PRISM Framework, a 5-factor decision tool to help you determine the right revenue model for your CS team.
Download the free resource here: https://drive.google.com/file/d/14SJB9NED656Xa4VWbKQqIyhNSwimIjl8/view?usp=sharing
Whether you're already assigning revenue targets to CS or just starting to rethink your strategy, this episode is packed with insights to help you build a scalable, sustainable and aligned CS function.
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Connect with Us:
- Join the Conversation: Customer Success Leaders Hub on LinkedIn
- Subscribe to Our Newsletter: Stay updated with the latest strategies for revenue-driven Customer Success. Sign up here.
- Follow Angeline: Get more insights and tips on LinkedIn. Follow Angeline on LinkedIn.
- Book a 1:1 Coaching Session: Ready to transform your CS team? Book a call with Angeline.
- Visit Our Website: Explore more resources and insights. CS RevSpeak
Until next time, keep driving success and speaking the language of revenue!
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