Pricing For Creatives and Designers - 47

Creative Counsel with Brittany Ratelle

Brittany Ratelle에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brittany Ratelle 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

5y ago 36:18

MP3•에피소드 홈

Ready to jump into every creative entrepreneur’s favorite topic—pricing? It’s one of those sticking points that a lot of creatives and designers get hung-up on. You don’t want to charge too much and not be able to build your business. But you don’t want to undercharge and not be able to pay your bills. How are you supposed to determine the value? How do you determine how to charge your customers? And, how do you enforce it once you do know what you want to charge?

Slow down and take a deep breath. We’re going to get into all that and more in this episode of Law & Wit. Pricing is what sets you apart as a business owner. Without it, you’d just be busting your butt to build your skills as a hobbyist. But, that’s not you. You ARE a creative entrepreneur! And that means you need to know how to address pricing strategies and principles in your business. This episode will be PERFECT for creatives and designers who do one-on-one client work — but there will also be some nuggets for product-based businesses, so listen through and see what how these pricing principles can apply to YOU.

In this episode, you will learn:

The pros and cons of hourly pricing
The pros and cons of flat-fee pricing
Why your pricing should change as you’ve been in business longer (and it’s not just about the time you’ve been in business!)
What things you should consider when determining the value of your product or service to your client
The guiding principles you should use when setting prices
Why you need to be super careful about deciding to give discounts or doing work for free (and why you should run for the hills if someone wants you to “work for exposure”)

LINKS

Listen to the full episode on iTunes, Overcast, Stitcher, Spotify, and on iHeartRadio.

Download the FREE episode handout with tips and quotes taken from this episode.

For more motivation and tips on pricing check out the episode How to Charge What You’re Worth with Chelsea Peterson Photography

Get your copy of the Creative Contract’s Client Service Agreement mentioned in the episode here.

Ramit sethi: https://www.iwillteachyoutoberich.com/blog/how-to-raise-hourly-rate/

FUTR workshop on pricing for designers at AIGA conf: https://www.youtube.com/watch?v=ivKnj9ffcmE

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