Jody Maberry and Lee Cockerell에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jody Maberry and Lee Cockerell 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Creating Disney Magic
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Manage series 91776
Jody Maberry and Lee Cockerell에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jody Maberry and Lee Cockerell 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Lee Cockerell shares his wisdom and experience from his time as the Executive Vice President of Operations for Walt Disney World. Along with host Jody Maberry, Lee discusses how you can apply lessons in leadership, management, and customer service to create magic in your organization.
…
continue reading
541 에피소드
모두 재생(하지 않음)으로 표시
Manage series 91776
Jody Maberry and Lee Cockerell에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jody Maberry and Lee Cockerell 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Lee Cockerell shares his wisdom and experience from his time as the Executive Vice President of Operations for Walt Disney World. Along with host Jody Maberry, Lee discusses how you can apply lessons in leadership, management, and customer service to create magic in your organization.
…
continue reading
541 에피소드
모든 에피소드
×"Customers today really want that speed of answer. They are impressed when people who get back to them quickly and answer their questions." Video can transform your customer service in ways you might not have imagined. It seems like today speed and personalization are key. I have found that using video for customer support can set you apart from the competition. Read my blog for more from this episode on how video makes it easier to connect with your customers on a personal level. Notable Moments 00:37 Addressing Customer Support with Videos 04:57 Effective Communication Through Video 07:14 Using Video for Internal Communication 10:12 Planning for Clear Communication Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.…
"If you have a dream, it you can't just kind of follow it and expect it to happen. You have to chase it aggressively." Notable Moments 00:46 Collaboration between creative visionaries and operational experts creates a magical experience. 05:33 Guests seek unique experiences and heartwarming stories. 06:37 Imagineers need curiosity, collaboration, teamwork, and business acumen. 10:38 Imagineering offers diverse creative opportunities across 115 disciplines. 13:18 Unexpected delights and special gestures enhance the experience. 17:43 Embracingo new opportunities as an author and speaker. Bob Weis, former President of Walt Disney Imagineering, knows a thing or two about blending creativity and operations to create everyday magic. He joins to talk about transforming dreams into reality through teamwork, storytelling, and surpassing guest expectations. Read the blog for more about blending operations and experience design to create everyday magic. Connect with Bob Weis www.bobweis.com Order the book – Dream Chasing Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.…
When it comes to running a family business, one of the hardest transitions is passing the torch to the next generation. Many founders wrestle with the reality that their successors might not share the same drive or passion. Ultimately, people are the cornerstone of any business transition. Read the blog to hear how leaders can make the people in a family business feel valued and heard by offering meaningful support and success. Notable Moments 00:57 The Myth of Third Generation Business Decline 03:30 Inheriting Without Passion's Impacts Company Success 09:08 Generational Trends and Values Evolve 11:04 Prioritize Building Relationships Over Immediate Changes 14:29 Focus on Hiring, Training, and Treating People Right Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.…
"So often when things change, we worry. But then we're using the problem, not the change." Managing a remote team is a new reality we have to embrace. A listener shared his concerns about managing a customer service team that transitioned to remote work back in March 2020 and has remained remote ever since. Managing a remote team still requires a organizational culture, consistency, and effective communication. Read the blog for more from this episode on ways to address the challenges and make sure teams remain effective and motivated. Notable Moments 00:43 Evaluating Workplace Changes and Challenges 04:04 Effective Remote Team Communication 06:50 Return-to-Office Challenges and Decisions 12:20 Decide and Commit to a Plan that Aligns with the Goals Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.…
Inspiration isn’t just a buzzword. It’s the real work of leaders. Years ago, I realized that creating an inspired environment isn’t about grand gestures. It’s about subtle, everyday actions that build a culture where people feel they belong and are valued. Read my blog for more on how inspiration is the real work of leaders. Notable Moments 00:57 A supportive, well-resourced environment inspires people to love their work. 03:52 A non-toxic, supportive environment where individuals feel safe and valued leads to self-management, satisfaction, and low turnover. 07:53 Hiring the right people is crucial for creating a positive work environment. 12:19 Recognize and appreciate others; it motivates them and makes a difference. 14:25 Discover more with "The Main Street Leader" or CockerellStore.com Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.…
"When you start using that word later, later shows up faster than you can imagine." Every day is a new opportunity to achieve your goals. A lot of people make New Year's resolutions and set big plans for a fresh start, but I believe every day marks a new beginning. There isn't a secret way of doing it. It's just a matter of getting started and sticking to it. Read my blog for more on how to organize your time. Notable Moments 00:57 Start by taking action daily; progress will follow. 03:14 If it's important tomorrow, start today. 09:07 Daily planning prevents future problems. 11:35 Take charge; change comes quickly with action. 13:32 Evaluate worth of big life decisions. Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.…
"Is it hard to be a good leader? Yes, it's hard. But it's satisfying to have people you're helping every day, being available for them, and sharing your knowledge making them better." Notable Moments 00:47 Impact of promote a culture of availability and trust between leaders and employees 05:50 Open communication prevents disasters and protects reputation 09:34 Risk of not being accessible or approachable, such as people seeking alternatives 10:13 Being unavailable worsens organizational and individual issues 13:32 Dissatisfaction can lead to unexpected or unwanted actions When I was an executive, I made it a priority to be available, and not just in theory but in practice. Being approachable isn't just about having an open-door policy. It's about creating a culture where employees feel genuinely comfortable reaching out. Read the blog for more from this episode. Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.…
"If if you can't take a day off, you've really messed up. You haven't got the right people, I guarantee you." Notable Moments 01:32 Hire reliable, well-trained people with good attitudes. 05:50 Train employees for independent, confident work. 07:13 Empower staff to operate independently and efficiently. If you can step away and your operation still runs like clockwork, you're doing things right. In order to make that happen you need to hire right, train right, and treat your people right. Read more in my blog on how to make this happen in your organization. Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.…
"One of the best gifts is when either your kids or somebody else says, thanks for all you do for me. You really helped me. I see things differently today than I did before. I'm glad I met you." Notable Moments 00:37 Lack of recognition and future prospects causes widespread unhappiness and conflict. 05:06 Opportunity and investment in training and development lead to employee retention. 08:54 Mentorship can have generational impact. 11:05 Rewire brain by focusing on positive environments and interactions. 14:21 Open communication improved our personal lives and eliminated job-related uncertainties. 17:48 Course "Everybody Matters" at Cockerell store promotes workplace inclusivity. Every day you have the power to make someone’s day better. One of the most crucial leadership lessons is making everyone feel like they matter. You'd be surprised by the ripple effect of showing authentic appreciation. Read my blog for why you need to make everyone feel important. Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.…
"Part of your training program for new hires is to look at these situations and say this is going to happen, and here's the answer. Here's what we say and here's what we do." NOTABLE MOMENTS 00:43 The Legacy of Harris Rosen 02:50 Handling Customer Expectations in Uncontrollable Customer Experiences 07:48 Prepare for Unforeseen Events By Controlling What You Can, like Schedules and Production. 12:32 Creating and Preserving Memorable Experiences. 13:19 Customer Service Resourcesa at cockerellstore.com If there’s one thing we’ve learned over the years, it’s that even the best-laid plans can get derailed by Mother Nature. At Disney, we navigated our fair share of weather-related challenges. While you may not be able to control the atmosphere, you can control how you respond. First, it is important to take a moment to acknowledge the incredible legacy of Harris Rosen. He has left an indelible mark on Orlando through his work and philanthropy. His example is a testament to how one person can make a massive difference, even in unpredictable circumstances. There are many times in customer service that you cannot guess what is going to happen. A listener recently shared a challenge they were having at a zoo. Guests sometimes miss seeing the animals due to weather or other uncontrollable factors. This situation isn’t too far removed from what we’ve faced at Disney. From rain showers at the Magic Kingdom to animals deciding to stay hidden, guests like to be able to see what they plan for. The key is preparing your staff for the moments that aren't what guests anticipate and making sure they know how to provide excellent service recovery. Handling these situations boils down to a few core principles: empathetic apologies, good training, and sometimes offering compensation like return visit tickets. As Jody and I highlighted, excellent customer service even in less-than-ideal conditions can leave a lasting positive impression. Your team should know how to handle those complaints effectively, leaning on recovery strategies we’ve talked about before. Remember, you can’t control the weather or animal behavior, but you can control your response to disappointed guests. And, that often makes all the difference in turning a potentially negative experience into a memorable one. Keep creating magic in all that you do, even when Mother Nature throws a curveball. Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.…
"Telling people what to do is good, but telling them how to do it is even better." NOTABLE MOMENTS 02:53 Customer experience when employees badmouth colleagues and customers 06:14 Reoccurring behavior can signal a lack of action despite recognizing problems. 10:02 Multiple options, including online ordering, make customer service essential 12:42 Retain customers by preventing exposure to competition. The difference between businesses that run smoothly while others fall apart is the culture of service. Jody recently had a personal experience that perfectly highlighted this principle. During a visit to a local auto parts store, Jody was on the receiving end of an unprofessional employee’s behavior. This employee was downgrading coworkers and even criticized Jody himself right in front of him as he tried to make a return. It's no surprise Jody decided to take his business elsewhere. When he did, he found a competitor who provided exceptional service. They were able to guide him through options for his car headlight using kindness and expertise. The lesson here? One bad experience can drive your loyal customers straight to your competition. Incidents like these usually signal deeper issues within an organization. A poor culture allows these negative behaviors to fester and affect customer service. Effective leadership and management ensure that employees understand and align with high service standards. When Jody called the manager to report the incident, the response was underwhelming. He was given a mere promise that the manager would "remind the employee of service standards." This didn’t instill confidence that real change would happen. Managers need to go beyond lip service and take decisive actions to correct a toxic attitude among employees. These days it is easy and tempting it is for customers to switch to alternatives like Amazon when local businesses fail to meet expectations. Great service isn’t just a bonus; it’s essential for the survival of a business. Remember, don’t give your customers a reason to look elsewhere. Exceptional service can be your strongest competitive edge. Whether it’s through personal interactions or efficient service, always strive to exceed their expectations. Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.…
"You can either speak up or stay unhappy." NOTABLE MOMENTS 00:50 Address work issues to maintain productivity 05:20 Overcoming the mental challenge of speaking up. 06:20 Supervisor should conversations to resolve issues. 08:02 Set boundaries with productive and unproductive conversations. 10:50 Time management course available for organizations. There is always a way to turn around time management issues at work. When you are dealing with coworkers wasting your time there are often two choices. To stay silent and remain unhappy or to speak up and seek a solution. Take a listen and read my blog to hear how addressing issues can open a pathway to more efficient teamwork. Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.…
"Every time you're involved in a conversation with a group of people, you have the opportunity to learn something." NOTABLE MOMENTS 00:42 In-person problem-solving beats quick Zoom meetings. 06:45 Speak less, listen more, and hear different perspectives. 07:31 Diverse professionals' benefit from multi-generational career insights. 09:40 Next Creating Magic Mastermind in April 2025 There's something valuable to learn from every interaction! I recently had the 9th Creating Magic Mastermind along with Jody Maberry, and let me tell you, it was an incredible experience. Just when I think I've seen it all, I’m blown away by the unique experiences and perspectives everyone brings to the table. Read the blog for more about the latest Creating Magic Mastermind. Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.…
"Teach people, they'll get better. And, if you're not learning every day, you're getting behind." NOTABLE MOMENTS 02:17 Feedback and learning reinforce opportunities for improvement and growth. 04:33 Mastermind meetings encourage openness and candid discussions. 05:53 Reflections from Mastermind Attendees 12:48 The Power of Sincerity and Gratitude After a meeting or events it is always good to ask yourself, "what did I learn?" This was put into action at the last Creating Magic Mastermind. We wrapped up by asking everyone to share one key takeaway they gained from our time together. This seemingly simple exercise turned out to be impactful for everyone in the room. Read my blog about what people shared. Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.…
"Organizations have to get to the point where everybody in the organization feels comfortable speaking up. Those people know things you don't know as the leader and as the manager." NOTABLE MOMENTS 01:03 Open dialogue to enhance organizational culture 04:56 Get culture right to boost business success 08:55 Weekly meetings reveal issues otherwise unknown 10:55 Trust and collaboration improve organizational culture significantly 16:19 Wrong path often results from poor behavior 19:58 Simplify and ease customer experience to improve 21:49 Problems and solutions both come from people 24:19 Event details at cockerellstore.com As nice as it would be, you can't solve big problems in 15 minutes. When I was leading operations at Disney, I learned the value of giving problems the time they deserve. When I read Peter Drucker's "The Effective Executive," it struck me how often we try to patch things up with quick meetings and band-aid solutions. Whenever we would do that we'd get the same result. Guess what it was? A year later, the same issues still linger. So, we changed the game. Read this blog about the adjustmentswe made that made our people feel more committed and involved. Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.…
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