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How to Niche Your Message as an Industry Expert | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
Manage episode 327509542 series 3095033
Jon Cook | Keynote Content에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jon Cook | Keynote Content 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Choosing your target market (your 'niche') is one of the fastest ways to start growing your business as an industry expert, but how do you align your new message with your niche? In this episode of Copy & Content, you will learn:
- Four key steps for niching down your message to connect with the right niche market for your business.
- How to focus on the first 100 prospects with your messaging inside your niche market
- Why you need to label or name your market niche in your messaging
- The value of embedding self-select messaging that helps prospects identify if they may be a great fit with you and your business
- How to learn and adopt the language of communication inside your niche market so you can reflect back to them the same priorities, values, questions, and desires they have - and prove you're there to serve them.
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Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. Take your first step at workwithjoncook.com.
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