Adital Ella of Criaterra on Growing a Company Providing Low Carbon Building Materials (Part 1 of 2)

Conversations on Careers and Professional Life

In this episode, we talk with Adital Ella, founder of Criaterra Earth Technologies, an Israeli company pioneering sustainable, low carbob building materials. Adital shares her journey from sustainable furniture designer to climate tech entrepreneur, offering insights into the development of Criaterra's beautiful and sustainable tiles and building materials.

Key points discussed:

• Criaterra's innovative building material, which sequesters carbon and reduces energy use by up to 82% compared to traditional manufacturing processes
• The importance of balancing environmental benefits with aesthetics and market appeal in sustainable product design
• Challenges and strategies for scaling a climate-focused building materials company
• Advice for aspiring climate tech entrepreneurs on navigating the business and investment landscape

Adital's story highlights the potential for design-driven innovation in addressing climate change, demonstrating how creative thinking can lead to practical solutions for reducing the construction industry's carbon footprint.

Whether you're interested in sustainable architecture, climate tech entrepreneurship, or the future of green building materials, this episode offers valuable insights into the intersection of design, sustainability, and business in the fight against climate change.

This is part 1 of a 2-part conversation. In part 2, Adital offers more advice on pursuing a career in sustainability.

This episode is made possible in part with support from SNØCAP.vc.