))
EP29: Angélique Charbonnier, Yale EMEIA “Invest in the long term”
저장한 시리즈 ("피드 비활성화" status)
When?
This feed was archived on October 13, 2024 05:35 (
Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 431561095 series 3277710
Simon McMahon and Content in Business에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Simon McMahon and Content in Business 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, we speak with Angélique Charbonnier, the Director and Head of Marketing at Yale EMEIA.
Yale EMEIA stands on trust, knowledge and heritage; making durable, quality products and is trusted by millions of people every day to keep what’s important to them safe. They have expanded from being a leader in mechanical lock engineering to innovating connected smart locks and homes.
In this episode, Angélique highlights the importance of consistency in branding and messaging, the centralisation of marketing activities and the challenges of localisation in different markets. She speaks about the need for a long-term marketing strategy, investing in content creation and prioritising quality over quantity.
https://www.linkedin.com/company/yalehomeglobal/
https://www.instagram.com/yalehomeemea/
ABOUT THE CONTENT IN BUSINESS PODCAST
On a mission to help business leaders and brand owners succeed through sharing stories, advice and inspiration!
Hosted by Si McMahon, Business Leader and Podcaster.
➕ Follow this podcast to stay updated!
👍Inspired by Content in Business? PLEASE rate this and share it with your network!
📺 Catch up on the Content in Business Podcast and Blog: www.playfairmarketing.com/cib
⛰️ Produced by Playfair Always-On Creative Content: www.playfairmarketing.com
34 에피소드
공유
