Artwork

Alyssa Lang에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Alyssa Lang 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!

The Power of Niching Down: The Path to a Thriving Bookkeeping and Accounting Business with Sarah Bratcher

43:30
 
공유
 

Manage episode 436405863 series 3359646
Alyssa Lang에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Alyssa Lang 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Alyssa Lang interviews Sara Bratcher, Founder and CPA of REI Accounting Solutions, on the power of niching down, adapting processes within a niche focus, and the importance of staying updated on industry trends and technologies. Sara shares her journey of transitioning to a niche within real estate investing, the impact of letting go of non-aligned clients, and the strategies for conquering imposter syndrome and self-doubt.

In this episode you’ll hear:

  • Why it's essential to focus on a niche for business success
  • How Sara let go of clients not aligned with her niche to better serve others
  • The importance of continuously evaluating and adapting processes within a niche
  • How industry trends and technologies play a role in niche adaptability

About our guest:

Sarah Bratcher lives in Southern Oklahoma with her husband and two kids. They enjoy screen-free family time and taking walks together.

Sarah initially planned on a traditional career, but her college experience shifted her perspective. After graduating with an accounting degree, she began working at a public accounting firm but soon discovered her true passion for organizing financial records rather than dealing with tax season. Recognizing limited growth opportunities in bookkeeping within a CPA firm, she transitioned to a CFO role for a real estate developer. There, she gained valuable experience as the company grew to build 500 houses per year and manage 1,000 rental properties.

Over time, Sarah realized she wanted to focus on helping early-stage investors analyze their financial statements and grow their legacies. She started her own business and, after 8 years and 19 exams, passed the CPA exam. Today, Sarah is dedicated to organizing real estate investors' books and providing exceptional customer service.

Connect with Sarah Bratcher:

Follow Sarah on Instagram: @rei.solutions.with.sarah

Follow Sarah on Facebook: https://www.facebook.com/sarahlkay

Email Sarah: sarah@reiaccountingsolutions.com

Resources mentioned in this episode:

🎙️ Podcast: The Game by Alex Hormozzi

💻 Breakthrough for Bookkeepers & Accountants

📘 'The Way of Integrity' by Martha Beck

Thanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me, @workflowqueen

For more information about the Conquering Workflows & Systems for Bookkeepers & Accountants Podcast or interest in our programs or mentoring visit our resources below:

Visit our website: workflowqueen.com

Check out our courses: workflowqueen.com/courses

Follow the Blog: workflowqueen.com/blog

Connect on LinkedIn: linkedin.com/in/alyssa-lang-wq

Connect on Instagram: instagram.com/workflowqu

💸 Are you ready to take control of your firm’s profitability?
The Client Profitability Tracker helps you analyze margins, adjust rates, and streamline for more profit—all for $97! Stop guessing and start making data-driven decisions.

👉🏼 Grab your Client Profitability Tracker now: workflowqueen.com/profitcheck

  continue reading

챕터

1. Introduction (00:00:00)

2. Sarah's Background and Journey (00:02:26)

3. Starting REI Accounting Solutions (00:04:46)

4. Deciding to Niche Down (00:06:12)

5. Challenges and Benefits of Niching (00:08:25)

6. Connecting Clients and Industry Insights (00:15:38)

7. Imposter Syndrome and Overcoming Challenges (00:20:36)

8. Overcoming Self-Doubt and Embracing Opportunities (00:22:26)

9. The Ever-Present Imposter Syndrome (00:23:44)

10. Finding Your Why and Pushing Through Challenges (00:25:19)

11. Adapting and Implementing Breakthrough (00:30:44)

12. Balancing Business and Personal Life (00:33:27)

13. Final Thoughts and Encouragement (00:39:26)

105 에피소드

Artwork
icon공유
 
Manage episode 436405863 series 3359646
Alyssa Lang에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Alyssa Lang 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Alyssa Lang interviews Sara Bratcher, Founder and CPA of REI Accounting Solutions, on the power of niching down, adapting processes within a niche focus, and the importance of staying updated on industry trends and technologies. Sara shares her journey of transitioning to a niche within real estate investing, the impact of letting go of non-aligned clients, and the strategies for conquering imposter syndrome and self-doubt.

In this episode you’ll hear:

  • Why it's essential to focus on a niche for business success
  • How Sara let go of clients not aligned with her niche to better serve others
  • The importance of continuously evaluating and adapting processes within a niche
  • How industry trends and technologies play a role in niche adaptability

About our guest:

Sarah Bratcher lives in Southern Oklahoma with her husband and two kids. They enjoy screen-free family time and taking walks together.

Sarah initially planned on a traditional career, but her college experience shifted her perspective. After graduating with an accounting degree, she began working at a public accounting firm but soon discovered her true passion for organizing financial records rather than dealing with tax season. Recognizing limited growth opportunities in bookkeeping within a CPA firm, she transitioned to a CFO role for a real estate developer. There, she gained valuable experience as the company grew to build 500 houses per year and manage 1,000 rental properties.

Over time, Sarah realized she wanted to focus on helping early-stage investors analyze their financial statements and grow their legacies. She started her own business and, after 8 years and 19 exams, passed the CPA exam. Today, Sarah is dedicated to organizing real estate investors' books and providing exceptional customer service.

Connect with Sarah Bratcher:

Follow Sarah on Instagram: @rei.solutions.with.sarah

Follow Sarah on Facebook: https://www.facebook.com/sarahlkay

Email Sarah: sarah@reiaccountingsolutions.com

Resources mentioned in this episode:

🎙️ Podcast: The Game by Alex Hormozzi

💻 Breakthrough for Bookkeepers & Accountants

📘 'The Way of Integrity' by Martha Beck

Thanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me, @workflowqueen

For more information about the Conquering Workflows & Systems for Bookkeepers & Accountants Podcast or interest in our programs or mentoring visit our resources below:

Visit our website: workflowqueen.com

Check out our courses: workflowqueen.com/courses

Follow the Blog: workflowqueen.com/blog

Connect on LinkedIn: linkedin.com/in/alyssa-lang-wq

Connect on Instagram: instagram.com/workflowqu

💸 Are you ready to take control of your firm’s profitability?
The Client Profitability Tracker helps you analyze margins, adjust rates, and streamline for more profit—all for $97! Stop guessing and start making data-driven decisions.

👉🏼 Grab your Client Profitability Tracker now: workflowqueen.com/profitcheck

  continue reading

챕터

1. Introduction (00:00:00)

2. Sarah's Background and Journey (00:02:26)

3. Starting REI Accounting Solutions (00:04:46)

4. Deciding to Niche Down (00:06:12)

5. Challenges and Benefits of Niching (00:08:25)

6. Connecting Clients and Industry Insights (00:15:38)

7. Imposter Syndrome and Overcoming Challenges (00:20:36)

8. Overcoming Self-Doubt and Embracing Opportunities (00:22:26)

9. The Ever-Present Imposter Syndrome (00:23:44)

10. Finding Your Why and Pushing Through Challenges (00:25:19)

11. Adapting and Implementing Breakthrough (00:30:44)

12. Balancing Business and Personal Life (00:33:27)

13. Final Thoughts and Encouragement (00:39:26)

105 에피소드

모든 에피소드

×
 
Loading …

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

 

빠른 참조 가이드

탐색하는 동안 이 프로그램을 들어보세요.
재생