))
The Psychology of Stories With Markus Appel
Manage episode 428686645 series 3585083
Dickon and Communicating Climate Change에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dickon and Communicating Climate Change 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
This episode features a conversation with psychologist, Markus Appel. It was recorded in November 2023.
Markus is professor of media communication at the University of Würzburg, Germany. His work sits at the intersection of psychology and communication science, with major research areas including life in the digital age, media and reality, and, most pertinent to our conversation, narratives and persuasion.
Amongst other things, Markus and I discussed the ability of stories to impact people’s attitudes and behaviours, what makes some stories more persuasive than others, and some caution that communicators should keep in mind when using the powerful tool that is storytelling.
Additional links:
Markus’ website
Access Markus’ research into narratives and persuasion here
An example of education entertainment in Ethiopian radio soap operas
The McKee Triangle of story structures
48 에피소드
공유
