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EP051: David Hubbard & Technology for Sales and Marketing
Manage episode 165996175 series 81763
Tim Hamilton에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tim Hamilton 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
David Hubbard is a Revenue Growth Expert and CEO of Marketing Outfield. He works with private and public companies to strategically align sales, marketing, and product development efforts and grow annual revenues by 25-50%. He creates growth machines by integrating a company’s core values into the customer decision-making process.
Key Takeaways:
[1:14] Many companies struggle to find alignment between the three revenue-producing functions of product management, product marketing, and sales.
[3:31] When companies struggle with alignment, the customer experiences mixed messages in the purchasing decision-making process.
[9:11] Technology is causing marketing efforts to be more complicated than ever before.
[11:42] Make the most of sales and marketing efforts through integration.
[17:28] Align systems to create a growth machine.
[24:00] Focus on the core value of the company.
[25:33] Making a product successful in the marketplace is the greatest cost a company has.
[28:09] Pressure can force entrepreneurs to do things faster than they should be done.
[31:00] A good product manager is the most important thing you can have in your business.
Mentioned in This Episode:
58 에피소드
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