Inside the world of Pixels: building a social Web3 gaming empire

Colors of Web3 & Entrepreneurship

In the 74th episode of Colors of Web3 and Entrepreneurship, Heidi Christine, CMO and Head of Community at Pixels, joins us to talk about Pixels vibrant Web3 farming game with over 10 million users. Heidi takes us through her journey from studying electrical engineering to leading one of the most community-driven Web3 games in the space.

We dive deep into what makes Pixels unique, how it has cultivated a loyal and engaged user base, and the powerful role community plays in its ongoing success. Heidi also shares her views on the evolution of Web3 gaming, why retention trumps growth, and how experiments and user sentiment drive strategy in an industry that never sleeps.

⌛ Timestamps:

00:00:00 Episode trailer

00:00:31 Show & guest introduction

00:05:59 Leaving corporate life to find creative passion

00:09:52 Self learning: digital marketing and freelancing

00:11:50 Joining Pixels and early marketing work

00:17:36 Pixels gameplay walkthrough and live demo

00:30:10 Weekly AMA strategy and community culture

00:34:38 Building “farmer-friendly” values and scaling up

00:43:24 Challenges of Web3 gaming and evolving team dynamics

00:51:08 Advice for people who want to enter Web3

00:52:27 Where to follow Heidi & Pixels

00:53:21 Episode outro & brief announcement

Follow Pixels & Heidi:

Pixels's Website: pixels.xyz

Pixels's Twitter/X: https://x.com/pixels_online

Heidi's Twitter/X: https://x.com/heidichristne

Pixels' Discord: https://discord.com/invite/pixels

My social media:

Twitter/X: ⁠https://www.twitter.com/LamWeb3⁠

LinkedIn: ⁠https://www.linkedin.com/in/lamweb3/⁠

Website: ⁠https://lamtrinh.xyz⁠

My old article about the 2-3 prevailing narratives of 2024-2025: https://substack.com/home/post/p-143541984

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