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9. Building an Inspiring Leadership Brand (with Brenda Bence)
Manage episode 343988660 series 3256656
Gil Petersil에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Gil Petersil 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The crisis might become one more reason to work on your leadership brand as an entrepreneur, CEO or business owner. Throughout the interview Brenda gives us golden nuggets on how to use your personal brand for company’s growth. And don’t miss a simple but very useful exercise you can do everyday to understand what your personal brand is about.
0:00 Introduction
2:50 Changes in company’s brand strategy lately
4:51 Connection of customer service, sales and branding
7:07 Balance between leader’s personal branding and company’s branding?
9:49 The EXERCISE for building your personal brand strategy
15:56 Personal branding of a leader and corporate branding - what’s the priority?
16:45 MUST Do to strengthen personal brand during crisis
19:03 Where to start developing your personal brand?
21:38 A big mistake when it comes to a leader’s branding during crisis
27:15 Key benefits of learning how to build personal brand as a leader
29:20 Tools for building your personal brand (EXERCISE from Brenda)
34:52 Simple inexpensive activities to develop your brand
37:30 FAQ
40:48 Brenda about Masterminds
43:56 Masterminds during crisis
14 에피소드
공유
