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Discovering the Journey and Wisdom of a Sales Engineering Legend: Peter Cohan
Manage episode 438711865 series 3593569
Sachin Wadhawan에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sachin Wadhawan 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this insightful episode of Coffee with Sales Engineers, we sit down with Peter Cohan, founder of Second Derivative and author of 'Great Demo' and 'Doing Discovery.' Peter shares his transformative journey from a chemist to an SE legend, offering valuable lessons for current and aspiring sales engineers. Topics covered include the critical pillars of a successful SE, the importance of discovery, and the dynamic relationship between account executives and sales engineers. This episode is packed with actionable advice for anyone in or considering a career in sales engineering.
00:00 Introduction and Welcome
00:23 Guest Introduction: Peter Cohan
01:05 Peter's Early Career Journey
02:47 Transition to Pre-Sales and Marketing
04:09 Founding a Business Unit
04:53 The Role of a Sales Engineer
09:14 The Importance of Learning and Teaching
12:18 Core Skills and Attributes of a Great SE
22:26 Effective Collaboration with Account Executives
32:15 Final Thoughts and Recommendations
https://www.linkedin.com/in/petercohan/
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