Understanding the Artistry of Tequila Partida's Single Barrel Program

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For years, the Whiskey industry (both with an ‘e’ and without) has been innovating and keeping consumers intrigued by using Single Barrel programs.

Now, Tequila distillery Partida, the original additive-free Tequila, has announced that Master Tequilero José Valdez has crafted 30 unique barrels of their award-winning and highly regarded añejo for a single-barrel programme of their own.

Each barrel will have unique tasting notes, making each one special and highly collectable for tequila aficionados.

To find out more, we talk to Valdez about barrels, barrel sections and what this new programme will mean for consumers

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1. Understanding the Artistry of Tequila Partida's Single Barrel Program (00:00:00)

2. Now, for those who don't know, explain to us what a single barrel program actually is. (00:01:36)

3. Now you've been distilling for 20 years, which is quite a milestone. What made you want to celebrate that with this program? (00:02:11)

4. So, just in regards to the barrels themselves, are you using speciality barrels for this, or are you using the same ones that you would normally use? (00:04:09)

5. ell us a little bit more about your Añejo. You mentioned how long it's aged for, but what sort of flavours and notes can people expect from liquid? (00:05:30)

6. If people know you're in the Añejo and have drunk it before. What difference in flavour will they find with this single-barrel program? What change does that first tequila in the barrel make to it? (00:06:57)

7. You mentioned earlier that there will be a difference in flavour between barrels. How extreme is that? (00:09:14)

8. Is it true to say that the liquid that you'll be releasing through this single-barrel program is not typical tequila? (00:10:51)

9. Take us through some of the benefits that the single barrel program will have for retailers and restaurants or bars. (00:11:26)

10. what sort of advantage do you think it gives retailers and restaurants that they have actually bothered to do this? (00:14:49)

11. Why did you develop two experiences? Wouldn't it have been equally as easy just to send the sample? You know your reps with the samples out. Why did you develop two versions? (00:15:16)

12. From the time that somebody has picked their barrel to when they receive the bottles, what sort of timeline are we looking at? (00:17:56)

13. Talk us through how somebody should pick their barrel. What should they be looking for in a barrel? (00:19:47)

14. Obviously, the advantage to consumers is the uniqueness of these offerings. How important do you think uniqueness is to modern consumers, especially tequila drinkers? (00:22:37)

15. Tell me how do you think programs like yours will affect the tequila or wider agave industry. (00:26:41)

16. Do you think this program will start to bring people who normally drink whiskeys and bourbons to Tequila? (00:28:53)

17. Obviously, this is available to retailers and restaurateurs in the US, but is it available to people overseas, in Europe and Asia? (00:30:51)