How to Identify Your Core Values

Cocktails & Content Creation

Episode 150: How to Identify Your Core Values

Welcome to episode 150 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to identify your core values with Laura Johns, Founder and CEO at The Business Growers.

In our one-hundred-and-fiftieth episode you’ll learn:

• Why it is important to identify your brand’s core values
• Why those values need to start with how you treat your employees

About our Guest:

Laura Johns is the founder and CEO of The Business Growers, a marketing firm serving the B2B telecom, SaaS, IT, and cloud-services industries. For 18 years, Laura managed marketing efforts for companies ranging from tech startups to global, multi-billion dollar businesses. She spent nearly half her career serving as a corporate marketing executive in the telecommunications industry before starting The Business Growers. Her career focus is developing marketing strategies for technology companies that lead to tangible success. Today, The Business Growers serves over 50 clients in 15 states.

Laura has been honored as “Top 50 under 40” and “Top 50 Leading Women in Business” in her home state of Mississippi. Today, she is a member of the Leadership Mississippi program, an honor bestowed on a select by the Mississippi Economic Council. Laura graduated cum laude from Mississippi College and earned a Master of Arts degree from the University of Alabama. She is the co-founder and host of The Home and The Hustle podcast for working moms and The Know, Grow and Scale videocast and podcast for entrepreneurs.

Thanks for Listening!

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Links & Resources:

• The Business Growers
• The Biz Growers on Facebook
• @laurapjohns on Twitter
• @laurapickardjohns on Instagram
• @thebusinessgrowers on Youtube
• Lauren Pickard Johns on LinkedIn
• Laura Johns on Kitcast

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”