#614: Agent Attraction with Tony King - Expert Mentors Live

Coach Code Podcast | Life. Coaching. Real Estate

#614: Agent Attraction with Tony King - Expert Mentors Live

In this engaging episode, John Kitchens hosts Tony King, who shares his inspiring journey from a military career to becoming a successful real estate agent. The discussion focuses on Tony's achievements with investment properties, the importance of agent attraction for business growth, and effective strategies for agent onboarding and follow-up. This episode is full of practical advice and inspiring stories, making it perfect for real estate agents looking to grow their business.

The episode begins with an introduction to Tony King by John Kitchens. They discuss the impressive office of Cindy Featherstone Shields before diving into Tony's background. Tony shares his journey from serving in the military to entering the real estate world. His transition was inspired by reading the book "Rich Dad, Poor Dad," which motivated him to explore investment properties and eventually become a top agent.

Tony's real estate journey is both fascinating and educational. After leaving the military, he found quick success with investment properties, which set the stage for his real estate career. Tony talks about his experiences with well-known real estate companies like RE/MAX and Redfin, and how these roles led him to his current position at EXP Realty.

The discussion then shifts to the importance of agent attraction for business growth. Tony and John explain the concept of the transaction treadmill, highlighting the need for real estate agents to have multiple income streams. They introduce the ESBI model (Employee, Self-Employed, Business Owner, and Investor), explaining its relevance to real estate agents who want to grow their business beyond just transactions.

Tony shares several effective strategies for attracting new agents. They discuss the differences between direct and indirect methods of agent attraction, emphasizing the importance of building relationships and showing genuine interest in others. Tony provides useful scripts and prompts that agents can use to start conversations about joining EXP Realty.

Onboarding and follow-up are crucial steps in integrating new agents into the team. Tony outlines the steps for successful onboarding, recommending daily contact with new agents for the first two weeks to ensure a smooth transition. He also highlights the importance of making a list of known agents and prioritizing high performers for recruitment.

Several action items are suggested to help agents implement these strategies. John Kitchens will share Tony King's story and background with the Honey Badger Nation to inspire and educate other agents. Additionally, John will connect agents with Tony King to discuss growth and attraction strategies in more detail.

In summary, this episode provides a wealth of practical tips and strategies for real estate agents looking to attract and onboard new agents effectively. Tony King's journey from the military to real estate is both inspiring and instructional, offering valuable insights into achieving success in the industry. By focusing on building relationships, using effective scripts, and maintaining consistent follow-up, agents can significantly grow their business.

Tune in to hear Tony King's remarkable story and learn how to attract and integrate new agents into your team. Don't miss out on these valuable insights and actionable advice that can help you succeed in the competitive world of real estate!

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